The Kids Have Spoken! Walmart Reveals the Hottest Toys for the Holidays

Walmart’s Top Rated by Kids toy list shows collectibles, fan-favorite
licenses, interactive toys, and toys that keep kids moving will be big
this season

Retailer’s popular layaway program is now open

BENTONVILLE, Ark.–(BUSINESS WIRE)–It doesn’t matter if the kids have been naughty or nice – Walmart knows
what they’ll all ask Santa for this year. To kick off the countdown to
Christmas, the nation’s largest toy store today unveiled the list of
this year’s hottest toys, as rated by a panel of esteemed experts: kids.
This year’s Top Rated by Kids toy list revealed toys kids can interact
with and collect; toys that keep kids moving; and toys inspired by their
favorite movie and TV characters will be big this season. This year,
nearly a quarter of the list is exclusive to Walmart.

For parents looking to get a head start on holiday shopping, Walmart
also announced the return of its popular layaway program to help
customers stay on budget or pay over time for their toys and other gifts.

“We are gearing up for the season by starting with what matters most to
kids – toys!” said Anne Marie Kehoe, vice president of toys at Walmart
U.S. “With a little over three months until Christmas, we want to help
parents get ahead of the holiday hunt for the hottest toys and find the
best deals. We narrowed down hundreds of toys to the top 25 we know kids
will love…but this is just the start. We never stop looking for the
hottest toys – ever! You can count on us having the latest trends at the
best prices throughout the season.”

Top Rated by Kids Toy List

Walmart once again enlisted the help of hundreds of kids, from 18 months
to 12 years old, to play with hundreds of contenders and determine the
hottest toys coming down the chimney. Like other kid toy experts at the
event, brothers, Ashton, 10, and Collin, 6, helped rate the top toys. “I
liked the Monster Jam Grave Digger best because I could make it do
donuts,” said Collin. “The Batbot is cool because I love watching Batman
cartoons. And it shoots a motorcycle from its foot.” For Ashton,
anything customizable and creative was a big hit, including the
littleBits Star Wars Droid Inventor Kit.

From Ashton, Collin, and the rest of the toy-testers, Walmart determined
what will be on kids’ wish lists for Santa this year:

  • Interactive and Collectible: Toys that inspire creativity, as
    well as the ones your kids will want to collect and trade with their
    friends continue to be the hottest trending toys in stores and online.
    “Kids are looking for toys that allow them to bring their creativity
    to life,” said Kehoe. Taking a favorite from last year to a whole new
    level, Walmart will have the latest Hatchimals – toys so hot the
    details are still secret. Collectibles that will soon be scattered on
    the floors of American homes include:

    • Hatchimals Surprise (*Coming soon, details to be released on
      October 6
    • Fingerlings
    • littleBits Star Wars Droid Inventor Kit
    • Num Noms Nail Polish Maker
    • FurReal Friends Roarin’ Tyler The Playful Tiger
    • Barbie DreamHorse and Doll
    • Fisher-Price Zoom ’n Crawl Monster
    • L.O.L. Surprise Fizz Factory
    • Soggy Doggy Board Game
    • Mayka Toy Block Tape
  • Make ‘em Move: Kids and parents alike love toys that keep kids
    active and moving. Ride-ons like the Frozen Sleigh and Huffy Electric
    Green Machine Trike will be bigger than ever before, and more will be
    released later this season. Toys like the Nerf Rival Nemesis and
    Adventure Force Light Command Light-Up Motorized Blaster encourage
    kids to run and play. Popular means of moving and grooving include:

    • Frozen Sleigh (*Walmart exclusive)
    • Adventure Force Light Command Light-Up Motorized Blaster (*Walmart
    • Monster Jam Grave Digger (*Walmart exclusive)
    • Huffy Electric Green Machine Trike
    • Nerf Rival Nemesis MXVII-10K
    • RECOIL Starter Set
    • New Bright Radio Control Tumblebee
    • VTech Pop-a-Balls Drop and Pop Ball Pit (*Walmart exclusive)
    • Radio Control DashCam (*Walmart exclusive)
    • Dusty the Super Duper Garbage Truck
  • Life-Like Licenses: Few things delight kids like toys that
    bring their favorite characters from top TV shows and movies to life.
    Walmart’s toy shelves will be stocked with fan favorites from Paw
    Patrol, Batman, Cars 3, and more, including:

    • Imaginext DC Super Friends Batman Batbot Xtreme
    • Paw Patrol My Size Lookout Tower
    • Disney/Pixar Cars 3 Ultimate Florida Speedway
    • Mickey and the Roadster Racers Transforming Hot Rod Mickey
    • Disney Junior Doc McStuffins Baby All in One Nursery

Beyond the Top Rated by Kids top 25 toys, Walmart will have thousands of
toys to choose from that are sure to put a smile on every child’s face.
Between Walmart stores and, the retailer will offer more
than 1,000 new toys, including more than 300 exclusives at prices
customers are looking for. “Top toys are evolving every day, and we’re
continuing to find those great, new items and bringing them with speed
to our customers,” said Kehoe.

In keeping with this year’s trends, Walmart will have a large selection
of ride-on toys and electronics, which will be announced throughout the
season. Electronics include the latest in VR and drone technology, as
well as video game systems and hundreds of video games. Finally, in
anticipation of the release of Star Wars: The Last Jedi, the retailer
will also have a large assortment of Stars Wars-licensed toys available.

For more information on the Top Rated by Kids top toys list, visit
For press materials, click

Free Layaway Returns to Give Customers a Head Start on Holiday

Walmart’s popular layaway service is once again open, offering customers
the opportunity to stay on budget and pay over time for big-ticket
items. The top 25 rated toys, along with thousands of other items in
Walmart stores, are available to reserve on layaway accounts.

Again this year, there is no opening fee for customers to start a
layaway account, and they only need to put down 10% (or $10, whichever
is greater). Customers can put items as low as $10 on layaway with a $50
minimum basket. Customers have until Dec. 11 to pay off their account.

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save
money and live better – anytime and anywhere – in retail stores, online,
and through their mobile devices. Each week, over 260 million customers
and members visit our more than 11,600 stores under 59 banners in 28
countries and e-commerce websites in 11 countries. With fiscal year 2017
revenue of $485.9 billion, Walmart employs approximately 2.3 million
associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity.
Additional information about Walmart can be found by visiting,
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Walmart Media Relations
Justin Rushing, 800-331-0085