Same great taste, same boost, same smooth citrus flavor, brand new
ATLANTA–(BUSINESS WIRE)–Mello Yello has a new attitude that is audacious and powerful, and its
new design is bold and unapologetic, to reflect the passions and pride
of the loyal Mello Yello fan. Mello Yello is now sporting a black,
dauntless “MY” logo across vibrant yellow packaging, and silver “MY” on
black packaging for Mello Yello Zero.
The delicious citrus flavor of lemon, lime and orange will remain the
same, but that’s where the old stops and the new begins.
“We hope that Mello Yello’s new attitude encourages those who love the
outdoors to enjoy their favorite hobbies with a refreshing Mello Yello
in-hand,” said Bobby Oliver, director, sparkling citrus brands. “We hope
its loyal fans see the new look as something to be proud of, because we
know the smooth citrus taste of Mello Yello and its fearless new look
will work as hard as he does during his gritty adventures.”
Also a long-term, proud sponsor of the NHRA marquee national touring
series, the NHRA Mello Yello Series logo has also been redesigned to
reflect the grit and glory of high-speed drag racing.
Mello Yello’s new look is rolling into markets across the country and
appears on all Mello Yello and Mello Yello Zero bottles and cans. The
brand’s new “This is MY World” marketing campaign includes out-of-home
advertising, radio and in-store point-of-sale in select markets. Visit MelloYello.com
to learn more.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, one of the world’s most valuable and
recognizable brands, our Company’s portfolio features 20 billion-dollar
brands including, Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero™, vitaminwater®,
POWERADE®, Minute Maid®, Simply™, Georgia®, Dasani, FUZE® TEA and Del
Valle®. Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the world’s
largest beverage distribution system, consumers in more than 200
countries enjoy our beverages at a rate of 1.9 billion servings a day.
With an enduring commitment to building sustainable communities, our
Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe, inclusive work
environment for our associates, and enhance the economic development of
the communities where we operate. Together with our bottling partners,
we rank among the world’s top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
The Coca-Cola Company
Lauren Thompson, 404-676-3034