The Next Frontier of Growth – Women as Corporate Customers – What this Means for Business and Economies – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “The
Next Frontier of Growth – Women as Corporate Customers”
to their offering.

There have been significant, positive shifts in the approach to women’s
roles in society around the world. More women are now moving to
leadership positions, occupying more seats in the boardroom, scaling
successful companies, and even making a successful political presence.
Women can drive the world’s economy as they represent a growth market
bigger than China and India combined; in the next decade, this market
will be bigger than the US economy.

This study weighs how women could be the next frontier of growth. It
examines the evidence that addressing female consumers and harnessing
the power of women in an economy or organization will help yield
significant returns. Already established as the dominant force in the
B2C spending world, women are growing in impact in the B2B world.

Companies Mentioned:

  • American Express
  • Toyota
  • Walmart

Key Topics Covered:

1. Executive Summary

2. Research Methodology and Key Definitions

3. Women in the Workforce

4. The Value of Investing in a Female Workforce

5. Increasing Women in Senior Management

6. Understanding Women as Corporate Customers

7. Corporate Recommendations

8. The Last Word

For more information about this report visit


Research and Markets
Laura Wood, Senior Manager

E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
For GMT Office Hours Call +353-1-416-8900

Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Topics: Demographics