The North Face Opens Store at Stanford Shopping Center in Palo Alto, California

Grand Opening Events include first West Coast Mappy Hour
Thursday,
April 28 – Sunday May 1, 2016

ALAMEDA, Calif.–(BUSINESS WIRE)–The North Face, the world’s premier manufacturer of outdoor apparel,
equipment and footwear with a mission to inspire a global movement of
outdoor exploration, today announced it will open a new store serving
the community of Palo Alto, California. The new store will be located at
180 El Camino Real, Suite 1240, in the Stanford Shopping Center, across
the street from its previous location of 24 years.

The Palo Alto retail location is a new store pilot including a large
digital window display featuring rich brand content. Interior “sky
windows” will feature artistic, atmospheric content curated by The North
Face athlete, Renan Ozturk. The 6,500 square foot space will highlight
localized, community elements and expertise as well as authentic brand
DNA including global athletes, a curated product assortment of Mountain
Sports, Mountain Athletics and Mountain Culture. At the heart of the
store stands a reinvented, salvaged Redwood tree.

“This weekend’s celebration events are aimed at engaging people
throughout the community in the activities we are so passionate about,”
Tina Yap, The North Face Palo Alto Store Manager. “Join us for a
Community Mappy Hour and Pre-Opening Party. The Mappy Hour will be led
by OutdoorFest, and will allow participants to share info and plan
trips for local runs, hikes and climbs.”

Throughout the weekend, The North Face will be showcasing The North Face
Virtual Reality (VR), providing a completely immersive, 360-degree 3D
video and audio experiences that places viewers right in the middle of
iconic outdoor landscapes, such as Moab, Yosemite and Nepal, with
complete freedom to look around in any direction and experience every
moment as if they were actually there. The grand pre-opening party will
also feature a photo booth, food and local craft beer, and a DJ.

The community is invited to come celebrate the grand
opening events
of The North Face Palo Alto at Stanford
Shopping Center, located at 180 El Camino Real, Suite 1240, Palo Alto,
CA:

Thursday, April 28 – 6:00 – 8:00 p.m. Join us for a Community
Mappy Hour and Pre-Opening Party. The Mappy Hour will be led by Outdoor
Fest and customers can info-share and trip plan for local runs, hikes
and climbs. The party will include music, food and beer and The North
Face athletes Peter Croft, Matt Segal and Dylan Bowman will be in
attendance.

Friday, April 29 – 7:30 – 10:00 p.m. Get inspired at Outdoor
Movie Night, featuring the “Valley
Uprising
” including a Q&A with The North Face athletes Peter Croft
and Matt Segal. Outdoor viewing, seating and popcorn will take place on
the 2nd level of the parking garage behind the store.

Saturday, April 30 – 9:30 – 11:00 a.m. Run with The North Face
athlete Dylan Bowan. Try on shoes and enjoy some local food and beverage
after the run.

Sunday, May 1 – 9:30 a.m. – 1:30 p.m. Join The North Face
climbers Peter Croft and Matt Segal for a group climb session. Meet at
the store at 9:30 to enjoy snacks and join the bus to Planet Granite
(Sunnyvale).

To register for Mappy Hour, Movie Night, Run or Climb, please visit:
www.tnfstanford.eventbrite.com

“We’re excited to be building our community in conjunction with The
North Face in Palo Alto, the store provides an ideal space to gather and
find inspiration as well as new adventure buddies,” said Sarah Knapp,
OutdoorFest Founder.

To see updates from The North Face Palo Alto store, please visit the
Facebook page,
https://www.facebook.com/TheNorthFacePaloAlto

About The North Face®

The North Face, a division of VF Outdoor, Inc., was founded in 1966 with
the goal of preparing outdoor athletes for the rigors of their next
adventure. Today we are the world’s leading outdoor brand,
creating athlete-tested, expedition-proven products that help
people explore and test the limits of human potential. We protect our
outdoor playgrounds and minimize our impact on the planet through
programs that encourage sustainability. The North Face products are
available at premium and specialty retail sporting goods stores globally
and we are headquartered in California on a LEED Platinum-certified
campus. For more information, please visit www.thenorthface.com.

Contacts

The North Face
Pamela Bennett Ajello, 510-748-2742
pamela_ajello@vfc.com
or
Inside
Out PR
Paige Boucher, 970-291-4155
paige@insideout-pr.com