Thrive Celebrates National Ice Cream Month with a “Two-fer” Twist

ORLANDO, Fla.–(BUSINESS WIRE)–#ThriveIceCream–In 1984, President Ronald Reagan proclaimed July “National Ice Cream
Month,” urging everyone to celebrate in an appropriate fashion.
Fast-forward to 2016 and Thrive Ice Cream is also urging Americans to
celebrate National Ice Cream Month, this time with a unique a “two-fer”
twist: eat Thrive for its deliciousness and unique nutritional boost.

While 90 percent of Americans eat ice cream, nutrition is likely not
the reason, says Jeff Holtz, Thrive’s Vice President of Innovation. For
more than 35 years, Holtz has been concocting ice cream for a number of
well-known national and regional companies, but considers
Ice Cream
his masterpiece. The reason? Thrive is the first
premium ice cream that’s good for you and tastes wonderful, two things
that often don’t go hand-in-hand.

“If you’ve been in the ice cream aisle of your local supermarket lately,
there are endless choices,” says Holtz. “However, none of them offer the nutritional
of premium Thrive Ice Cream. It can be served as a snack,
dessert, or a meal replacement or supplement. Thrive meets the
nutritional challenges of all age groups, from picky eater kids to
adults who are diet conscious to athletes who need protein to build and
repair muscles.”

Thrive Ice Cream’s nutritional benefits include 24 vitamins and
minerals, four active probiotics that support digestive and immune
health, inulin fiber, protein, and all natural flavors, ingredients and
coloring. Additionally, regular Thrive Ice Cream does not contain high
fructose corn syrup, while No Sugar Added Thrive Ice Cream is
appropriate for people with diabetes or on low sugar diets. It’s also
Real Dairy, certified gluten-free, and certified kosher and can be
enjoyed by those on low lactose diets. There are four flavors: Creamy
Vanilla, Simply Chocolate, Buttered Pecan, and Salted Caramel.

The potent nutritional mix of Thrive Ice Cream enables many who might
otherwise miss the joys of National Ice Cream month to partake in frosty
festivities. “Many people have illnesses like diabetes, cancer, IBS, or
dysphagia (difficulty swallowing) that limit what they can eat. Seniors
with dementia can also have trouble eating. What’s exciting is they can
eat Thrive Ice Cream. It delivers nutrition, melts to a consistency
that’s easy to swallow and tastes great. A growing number of hospitals,
nursing facilities, and even dental surgeons are providing Thrive to
their patients,” Holtz says. “You will never see a patient who doesn’t
eat Thrive first!”

Thrive Ice Cream is in the midst of a national rollout of its premium
ice cream with the “two-fer” twist of flavor and nutrition. Major
supermarkets offering Thrive include Jewel-Osco,
, Harp’s,
and Gristedes.
U.S. military commissaries also carry Thrive. Fans can also order Thrive
Ice Cream online. Click
for a complete list of retailers.


Lux Strategic Communications
Melanie Lux, 803-331-4794