NEW YORK–(BUSINESS WIRE)–Time Inc. (NYSE: TIME) is set to deliver unparalleled access to the U.S.
Hispanic audience with the launch of Time Inc. Latino. This new digital
platform incorporates all of Time Inc.’s brands, which connect with two
thirds of Hispanic adults in the United States. Time Inc. also has the
largest digital reach across the Hispanic media landscape, with an
audience three times larger than Univision’s sites and 27 times larger
than Telemundo’s sites.
Time Inc. Latino will leverage the authority of PEOPLE EN ESPAÑOL as the
most trusted voice in Hispanic culture, offering access to
newly-developed, English-language led content across multiple brands.
English-led content is reflective of the audience’s media consumption
preferences and cross-cultural sensibilities, which embody both American
and Latino pride. Through the new platform, advertisers will reach a
diverse audience that includes Spanish-speaking, bilingual and
English-speaking segments of the Hispanic population.
“With the launch of Time Inc. Latino, we are building on Time Inc.’s
tradition of diverse and inclusive storytelling aimed at Hispanic
audiences,” commented Alan Murray, Time Inc.’s Chief Content Officer.
“And through new collaborations with PEOPLE and SPORTS ILLUSTRATED, we
are expanding culturally relevant editorial content across our digital
portfolio to a broader, multigenerational Hispanic audience.”
Time Inc. Latino’s new content offerings include PEOPLE CHICA and PLANET
FÚTBOL, with more to be announced in 2018.
CHICA – PEOPLE CHICA is an English-language, social and online
platform living on PEOPLE.com and representing the voices of American
Latinas from a cross-cultural, bilingual, millennial point of view.
From entertainment to wellness to fashion and beauty, PEOPLE CHICA
covers multicultural America from a Latina perspective.
FÚTBOL – Planeta Fútbol is a dedicated, Spanish-language channel
on SI.com dedicated to all things soccer and tailored for the Hispanic
soccer fan. Planeta Fútbol is powered by 90min, a global company that
develops digital soccer content from around the world.
“Hispanics are quickly becoming key drivers of growth and trends in the
U.S. marketplace, so we are delighted that the Time Inc. Latino network
extends our reach and influence,” commented PEOPLE EN ESPAÑOL’s
Vice-President and Brand Sales Director Monique Manso. “With creative
new content offerings, we are growing and deepening our engagement with
Hispanic audiences and developing unique opportunities to connect
culturally with both Spanish- and English-dominant Hispanics with
tailored client solutions.”
ABOUT PEOPLE EN ESPAÑOL
PEOPLE EN ESPAÑOL was launched in
1996 as a special issue and today has become the top-selling Hispanic
magazine in the United States. Published 11 times a year, PEOPLE EN
ESPAÑOL reaches an audience of 7 million every month with its editorial
mix of Hispanic and popular entertainment, fashion and beauty trends and
compelling human interest stories. PEOPLE EN ESPAÑOL delivers original
editorial content that captures the values, contributions and impact of
today’s Hispanics in the United States. The brand’s social media
footprint includes 1,400,000 followers on Twitter, over 4,326,552
“Likes” on Facebook and 1,800,000 followers on Instagram. For daily
news, photos, exclusive behind-the-scenes video and celebrity scoops,
and follow PEOPLE EN ESPAÑOL on Twitter at @peopleenespanol.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading
multi-platform consumer media company that engages over 230 million
consumers globally every month. The company’s influential brands include
PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE,
SOUTHERN LIVING and TRAVEL + LEISURE, as well as approximately 60
diverse international brands. Time Inc. offers marketers a
differentiated proposition in the marketplace by combining its powerful
brands, trusted content, audience scale, direct relationships with
consumers and unique first-party data. The company is home to growing
media and platforms, including digital video, OTT, television,
licensing, paid products and services and celebrated live events, such
as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man
Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE
Festival and the FOOD & WINE Classic in Aspen.
TIME INC./PEOPLE EN ESPAÑOL
Dana Baxter, 212-522-1634