Time Inc.’s PeopleStyle and StyleWatch Join Forces

NEW YORK–(BUSINESS WIRE)–Time Inc. (NYSE: TIME) today announced that StyleWatch, a leading
millennial fashion and beauty resource, will join the People brand as
PeopleStyle beginning with the September 2017 issue. Bethany Heitman,
who was recently elevated to Editor-in-Chief of StyleWatch, reporting to
Jess Cagle, Editorial Director, Style & Entertainment Group, and
Editor-in-Chief, People, will partner with Andrea Lavinthal, Beauty and
Style Director of People, to lead PeopleStyle.

“As we continue to build the People brand and its digital verticals,
fashion is a critical part of our strategy,” said Cagle. “StyleWatch’s
young audience is remarkably receptive to advertisers, and it will play
a key role in Time Inc.’s e-commerce expansion. By rebranding as
PeopleStyle, the magazine becomes part of a singular multimedia brand
that lives on digital, mobile and social platforms and as a weekly print
section in People. The re-branded magazine will include more celebrity
fashion but will remain basically the same—a valuable resource for
millennial women, bringing them the latest trends in street style and
helping them shop for the looks they love.”

Heitman commented: “Our audiences love celebrity fashion and beauty and
look to our brand for accessible and affordable coverage. Joining People
gives us an incredible edge and opportunity to grow our brand and extend
our reach.”

According to Starch, StyleWatch ranks No. 1 for having taken action on
ads in its competitive set for four years straight, from 2013 to 2016.
In addition, 84% of those responding to a StyleWatch reader engagement
study say they plan to buy a product they see in the issue.

Cece Ryan, who oversees sales at PeopleStyle as Senior Vice President,
Celebrity, Entertainment, Style and Multicultural, said, “This is a
win-win for all of our audiences, including our partners, who want to
reach the most engaged brand loyalists who shop the biggest trends each

People’s digital audience continues to grow on all platforms,
reaching more than 100 million users monthly, across People.com,
Snapchat Discover and other platforms. PeopleStyle, with its
fast-growing audience on a variety of social channels, will continue to
leverage People’s rapid omni-platform growth as one of its most highly
trafficked and most engaging verticals.


Time Inc.’s People revolutionized personality journalism when it
launched in 1974 with a mission to celebrate extraordinary people doing
ordinary things and ordinary people doing extraordinary things.
Ubiquitous and still at the center of pop culture more than 40 years
later, the People brand is accessible across all media and platforms
(print, digital, video, OTT, mobile, social) bringing more than 80
million consumers a unique mix of breaking entertainment news, exclusive
photos, video, unparalleled access to the red carpet, celebrities, and
in-depth reporting on the most compelling newsmakers of our time. An
essential component of People’s editorial vision remains human interest
stories, which touch and often mirror the lives of our passionate
audience. And now, the People/Entertainment Weekly Network (PEN) app
offers a free, advertiser-supported OTT streaming video service. People
is an award-winning 24/7 news organization headquartered in NYC with
reporters worldwide. For more information visit People.com and
Timeinc.com, and follow @people on Twitter and Instagram, @peoplemag on
Facebook, and the People channel on YouTube and on Snapchat’s Discover.


Time Inc. (NYSE:TIME) is a leading content company that engages over 150
million consumers every month through our portfolio of premium brands
across platforms. By combining our distinctive content with our
proprietary data and people-based targeting, we offer highly
differentiated end-to-end solutions to marketers across the multimedia
landscape. Our influential brands include People, Time, Fortune, Sports
Illustrated, InStyle, Real Simple and Southern Living, as well as
approximately 50 diverse titles in the United Kingdom. Time Inc. has
been extending the power of our brands through various acquisitions and
investments, including Viant, an advertising technology firm with a
specialized people-based marketing platform; The Foundry, Time Inc.’s
creative lab and content studio; and the People Entertainment Weekly
Network (PEN). The Company is also home to celebrated events, such as
the Time 100, Fortune Most Powerful Women, People’s Sexiest Man Alive,
Sports Illustrated’s Sportsperson of the Year, the Essence Festival and
the Food & Wine Classic in Aspen.


For Time Inc.
Jill Davison, 212-522-0105
Perez, 212-522-0629