Time Warner Cable Enters Partnership with New York Giant Victor Cruz

Time Warner Cable announced today that it has partnered with Victor

Cruz, New York Giants wide receiver and Super Bowl champ, to bolster its

Enjoy Sports Better initiative that helps customers enjoy the sports and

teams they love even more. The partnership will feature Cruz in a

national advertising campaign and on regular segments on NY1 and NY1

Noticias as well as appearances by Cruz at community and philanthropic

events.

“We at Time Warner Cable are extremely excited to have Victor on board.

His participation is sure to take our Enjoy Sports Better efforts to new

levels, bringing our customers even closer to their passion for sports,”

said Jeffrey A. Hirsch, Executive Vice President and Chief Marketing

Officer at Time Warner Cable. “Victor is not only a sports phenomenon to

New Yorkers; he is an established athlete across the nation among

football fans.”

Beginning in September, Time Warner Cable customers across its footprint

can view a new Enjoy Sports Better commercial featuring Cruz.

Additionally, customers in New York City will enjoy watching weekly

segments with Cruz on NY1 and NY1 Noticias, channels dedicated to 24/7

local news in English and Spanish. NY1 can be found on Channels 1 & 701.

NY1 Noticias on Channels 95 & 801.“

Along with the advertising campaign, Cruz will connect with Time Warner

Cable customers in the New York area to share his inspiring story. Cruz

will be introducing his memoir, Victor Cruz: Out of the Blue (Penguin/Celebra;

pub. date July 17), and plans to be at various appearances during the

summer including:

“I am pleased to join the Time Warner Cable family in a relationship

that already feels like a true partnership. At the outset we have worked

together closely to identify projects that are mutually beneficial,

which has been a fantastic experience,” said Victor Cruz, New York

Giants wide receiver. “As a professional athlete and sports fan

at heart, I am excited about the opportunity to inspire people to enjoy

sports ‘even better’ with Time Warner Cable.”

Time Warner Cable’s Enjoy Sports Better partnership with Cruz also

encompasses online media including: Time Warner Cable’s YouTube channel,

Twitter and English and Spanish Facebook pages, www.facebook.com/twc

and www.facebook.com/micultura

where fans will see the recently launched “Enjoy Sports Better” tab

giving fans the opportunity to engage more deeply with the sports that

they love. The terms of this deal were negotiated on behalf of Victor

Cruz by IMG.

About Time Warner Cable

Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of

video, high-speed data and voice services in the United States,

connecting more than 15 million customers to entertainment, information

and each other. Time Warner Cable Business Class offers data, video and

voice services to businesses of all sizes, cell tower backhaul services

to wireless carriers and, through its NaviSite subsidiary, managed and

outsourced information technology solutions and cloud services. Time

Warner Cable Media, the advertising arm of Time Warner Cable, offers

national, regional and local companies innovative advertising solutions.

More information about the services of Time Warner Cable is available at www.timewarnercable.com,

www.twcbc.com,

www.navisite.com,

and www.twcmedia.com.

About NY1 News

NY1 News, a part of Time Warner Cable’s Local News Division, is a

24-hour news channel that covers weather, local news, politics, traffic,

sports and arts throughout the five boroughs. NY1 is available to more

than two and half million subscribers in high definition on channel 701

on the following cable systems: Time Warner Cable’s NYC Region (serving

Manhattan, Queens, Staten Island and portions of Brooklyn), Bergen and

Hudson Counties in New Jersey, parts of Westchester and the Hudson

Valley. On Cablevision systems of New York City (serving the rest of

Brooklyn and the Bronx) it is available on channel 8. It can also be

seen on Time Warner Cable channels in Rochester, Syracuse, Binghamton,

Albany, and North Carolina, and on Bright House Networks in Central

Florida. NY1 News is available on the World Wide Web at http://ny1.com.

About NY1 Noticias

NY1 Noticias, a part of Time Warner Cable’s Local News Division, is New

York City’s only 24-hour Spanish language local news channel, serving

New York City’s five boroughs and parts of Westchester and New Jersey

with its coverage of weather, local news, politics, sports and arts

throughout the five boroughs. Noticias, a part of Time Warner Cable’s

NYC Region available on channel 95 and channel 801 on Time Warner Cable

of New York and New Jersey cable systems, and 194 of Cablevision Systems

of New York City. Viewers have access to NY1 Noticias’ news content,

feature segments and special programs with NY1 Video On Demand on

channel 1110 of Time Warner Cable of New York and New Jersey. NY1

Noticias is also available on the World Wide Web at http://ny1noticias.com.

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