‘Tis the Season – New SKYY Infusions® Coastal Cranberry Debuts Just in Time for the Holidays

Seasonally-Inspired SKYY Infusions Coastal Cranberry Delivers Bright,
Berry Aromas and Lively “True-To-Fruit” Cranberry Flavor for the
Party-Perfect Holiday Cocktail

NEW YORK–(BUSINESS WIRE)–Rich in color, tangy in taste, super-fruit Cranberry is having a moment
far beyond the traditional Thanksgiving dinner. SKYY®
Vodka
, the American-made vodka steeped with the
innovative and progressive spirit of California, is giving a crisp,
cranberry kick to its award-winning line of infused vodkas just in time
to make spirits brighter this holiday season.


SKYY Infusions Coastal Cranberry captures the bright essence of
cranberry with a dry, alluring aroma and lively taste that is both sweet
and tart, giving any cocktail a festive twinkle. To create this
infusion, delicious, rich cranberries, grown in the heart of “Cranberry
Country” in Massachusetts, are wet harvested at the peak of flavor
across 200 fog-filled acres of bogs. Their fruit essence is extracted,
then infused into SKYY’s premium distilled vodka to create a real,
true-to-fruit flavor sure to help spread holiday cheer to all.

“A vodka cranberry or a vodka cranberry with a splash of soda are two of
the most popular cocktails ordered by consumers in the US today. SKYY
Infusions Coastal Cranberry easily recreates that same experience at the
bar without the calories of cranberry juice,” says Umberto Luchini, Vice
President of Marketing at Campari America. “While sugar-sweet
confectionary flavored vodkas have seen a sharp decline in sales lately,
we have seen continued growth with our true-to-fruit infusions made with
natural ingredients. It is clear that consumers and bartenders alike are
looking for more authentic, fresh fruit flavors in their cocktails.”

The newest addition to the SKYY Infusions lineup will also feature
prominently in SKYY’s upcoming “Let’s Holidayy” campaign. The 360-degree
marketing effort includes dramatic out of home advertising; extensive
social media outreach; on- and off-premise activations; and other
activities calling attention to not only SKYY, but to the phenomenon
known as the ugly holiday sweater. During November and December, holiday
revelers in major markets will be surprised to see familiar sights in
their everyday lives “ugly-holiday-sweater-bombed” – actually wrapped in
ugly sweater knit prominently featuring the SKYY logo.

SKYY Infusions Coastal Cranberry joins the brand’s extensive portfolio
of premium flavors including Citrus, Blood Orange, Pineapple, Texas
Grapefruit, Pacific Blueberry, Georgia Peach, Vanilla Bean, Moscato
Grape, Wild Strawberry, Coconut, Dragon Fruit, Cherry, Passion Fruit,
and Raspberry. Since its inception in 2008, SKYY Infusions has brought
consumers unique infused experiences with the smoothest fresh fruit
taste.

SKYY Infusions Coastal Cranberry is 70 proof and available at liquor
stores nationwide for a suggested retail price of $13.99 for 750 ml. The
entire SKYY Infusions collection can be enjoyed simply on the rocks,
with club soda, with 7UP®, or in other delicious, sophisticated
cocktails. For more information, visit http://www.facebook.com/SKYYVodka
or Twitter: @SKYYVodka

About Campari America

Campari America is a wholly owned subsidiary of Davide Campari-Milano
S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM). At the heart of Campari
America are two legends in the American spirits industry. The first,
Skyy Spirits, was founded in San Francisco back in 1992 by the
entrepreneur who invented iconic SKYY Vodka. The second is the
world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where
they have been making the world’s finest whiskies since the 1800’s. Both
companies were purchased by Davide Campari-Milano and together they form
Campari America, which has built a portfolio unrivaled in its quality,
innovation and style, making it a top choice among distributors,
retailers and consumers. Campari America manages Gruppo Campari’s
portfolio in the US with such leading brands as SKYY® Vodka, SKYY
Infusions®, Campari®, Aperol®, Wild Turkey® Straight Kentucky Bourbon,
American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch
Whisky, Forty Creek® Canadian Whisky, Cabo Wabo® Tequila, Espolón®
Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo
12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®,
Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and
Jean-Marc XO Vodka®. Campari America is also the exclusive US
distributor of BULLDOG® Gin.

Campari America is headquartered in San Francisco, California. More
information on the company can be found at www.campariamerica.com,
www.facebook.com/campariamerica,
Twitter: @CampariAmerica and www.camparigroup.com.
Please enjoy Campari America brands responsibly and in moderation.

ABOUT GRUPPO
CAMPARI

Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo
Campari’), is a major player in the global beverage sector, trading in over
190 nations
around the world with leading positions in Europe and
the Americas. The Group was founded in 1860 and today is the
sixth-largest player worldwide
in the premium spirits industry. The
Group’s portfolio, with over 50 brands, spans spirits, the core
business, wines and soft drinks. Internationally-renowned brands include Aperol,
Appleton
Estate
, Campari,
Cinzano,
SKYY
and
Wild
Turkey
. Headquartered in Sesto San Giovanni, Italy, Campari owns 16
plants and 2 wineries worldwide and has its own distribution network in
19 countries. The Group employs around 4,000 people. The shares of the
parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI –
Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001.
For more information: http://www.camparigroup.com.
Please enjoy our brands responsibly.

Contacts

Edible
Elyse Goldman, 212-704-8181
Elyse.Goldman@edible-inc.com
or
Campari
America
Elizabeth Colton, 415-315-8000
Elizabeth.Colton@campariamerica.com