Toca Boca Celebrates 100 Million Downloads

Shortly after releasing its 28th app, the
digital play studio passes a major milestone.

STOCKHOLM & SAN FRANCISCO–(BUSINESS WIRE)–Toca Boca, the world’s No. 1 mobile-first kids brand, today celebrates
its 100
millionth download
. The landmark accomplishment comes after the
launch of Toca Boca’s latest app, Toca Life: City, No. 1 on the App
Store in 47 countries, including the United States, United Kingdom,
Australia, and Japan.


Toca Boca creates gender-neutral digital toys, free from rules, levels
or predetermined outcomes. It also creates safe digital environments for
children — even as the industry moves toward a freemium model, Toca Boca
remains committed to offering high quality apps without in-app purchases
or third-party advertising.

Since launching its first apps, Helicopter Taxi and Toca Tea Party, in
March 2011, Toca Boca released an additional 26 apps, offering
multi-touch experiences and open-ended play to unlock children’s
imaginations. Toca Boca designs its apps from the kids’ perspective —
more than 1,500 kids have participated in play testing of Toca Boca apps
to ensures kids enjoy them before they go to market.

“We are proud of this milestone and are excited to continue making
digital toys that are fun and inspiring for kids,” said Björn Jeffery,
CEO at Toca Boca. “Reaching 100 million downloads in just four years
speaks to the hard work of our team and the fact that both kids and
parents recognize the quality of our products. This is an exciting
moment and we are looking forward to what is next — we plan to remain a
beacon for good-quality kids content regardless of channel.”

In addition to digital toys, Toca Boca is exploring opportunities in
consumer products and a new video division dedicated to the new TV and
video landscape for kids. All future offerings will follow the footsteps
of Toca Boca digital toys by being uniquely designed from the kids’
perspective.

Originally founded in Sweden in 2010, Toca Boca has offices in New York,
San Francisco and Stockholm. The company’s apps have been downloaded in
215 countries, with the United States, United Kingdom, Australia, Canada
and Sweden as Toca Boca’s top five markets. Toca Boca has also received
worldwide recognition from organizations such as the Parent’s Choice
Awards, the Webby Awards and the Lovie Awards.

About Toca Boca

Toca Boca, the No. 1 mobile-first kids brand in the App Store, is a play
studio that makes digital toys for kids. Since its first product launch
in 2011, Toca Boca has released 28 apps that have been downloaded in 215
countries worldwide. With 100 million total downloads to date, Toca Boca
apps focus on stimulating kids’ imaginations so they can play and have
fun in a safe digital environment. With offices in San Francisco,
Stockholm and New York, Toca Boca is part of The Bonnier Group, a
family-owned business that includes newspapers, magazines, television,
cinemas and digital media. For more information, please visit www.tocaboca.com.

Contacts

Method Communications
Lizzy Bates, 904-635-8336
Lizzy@methodcommunications.com