Tom Brady Teams up with Jeff Bridges and Julian Edelman in the New UGG For Men Campaign

Fall campaign takes a tongue-in-cheek approach to elevating downtime

NEW YORK–(BUSINESS WIRE)–#DoNothing–NFL MVP and UGG® brand ambassador, Tom Brady, announced a new fall
campaign in tandem with UGG® For Men (a division of Deckers Brands,
NYSE: DECK). Legendary actor Jeff Bridges and fellow New England
Patriots team member Julian Edelman joined the cast, lending their witty
banter to a five-part digital series that celebrates a man’s right to Do
. Launching on September 11th with its first video
Song”, the campaign will run through November.

access to campaign assets please visit this link

As a prerequisite to the modern man’s health and happiness, the campaign
celebrates the “art of doing nothing.” Blending style, substance, and
humor, the trio demonstrate how to elevate leisure time in a series of
lighthearted videos showcasing UGG® for Men footwear in laidback,
off-the-clock settings. Filmed in Los Angeles in partnership with Camp +
King creative agency, the digital and print campaign is supported by
traditional and online media channels that leverage the cast’s social
communities, bringing the three larger-than-life talents together for
the first time.

“The idea of ‘Do Nothing’ started last fall when I had a rare Sunday to
watch football since we opened the season on a Thursday night. I relaxed
on the couch wearing my favorite UGG slippers. I posted a photo on Facebook and
it was history from there,” said Tom Brady, who has been the UGG® for
Men brand ambassador for the past six years. “As an athlete I know
firsthand the importance of sometimes taking time out to do nothing –
it helps me recharge and perform when I’m on the field.”

Since partnering with Tom Brady in 2011, the men’s business has grown
over 150% and this season the brand looks to build on its success with a
collection of over 150 styles ranging from weather boots to slippers.

“Tom’s leadership on and off the field continues to depict what the UGG
for Men brand stands for – authenticity, confidence and style,” says Rob
Koenen, Vice President of UGG® for Men and Kid’s. “With the help of Jeff
and Julian, this new campaign celebrates a state of mind that every man
can relate to while also showcasing the lighter side of the brand that
hasn’t been seen until now.”

Jamie King, Founder & CEO of Camp + King states that “Our creative team
was inspired by Tom’s Facebook post: UGG slippers on, feet-up and him
doing nothing. This sparked the idea that instead of telling men to run
faster or play harder, we would do the opposite and give men permission
to do nothing.”

Styles featured in the campaign are available worldwide at all UGG®
concept stores, at select wholesale partners and online at
The bestselling lace-up Neumel retails for $120, the Ascot men’s slipper
retails for $90 and the Scuff men’s slipper retails for $80.

About the UGG® brand

Founded in 1978 in California, UGG® is a division of Deckers Brands
based in Goleta, California. The brand has built a reputation on luxury
and comfort by using only the finest materials in the world, employing
the highest standards of craftsmanship, and delivering new and
innovative styles. For more information please visit
@UGGforMen #DoNothing


Matthew Magnin, PR Associate
Direct: 212-247-8552 x2772
DiCola, PR Manager
Direct: 212-247-8552 x2773