Top 14 Vendors in the Online Tutoring Services Market in the US from 2016-2020: Technavio

LONDON–(BUSINESS WIRE)–$PSON #EducationTechnavio
has announced the top 14 leading vendors in their recent online
tutoring services market in the US
report until 2020. To
calculate the market size, the report considers revenue generated
through the subscription and licenses charged for online tutoring
products and services.

The test preparation services in the online tutoring services market
in the US accounted for 53.84% of the market in 2015 and is expected to
grow at a CAGR of 5.55% by 2020.

Advances in technology helped institutions create product and service
innovations in order to have enriched online tutoring services. The
synchronous and asynchronous modes of organizing tuition classes and
one-on-one conversations between students and mentors are triggering the
adoption of online tutoring services. Institutions collaborate with
software giants such as Intel and Apple to help create new platforms to
train such students to successfully compete in respective entrance exams.

Competitive vendor landscape

The online tutoring services market in the US possesses phenomenal
growth potential for products and services offerings. It enjoys the
presence of several players and is dominated by regional players. It
caters to the needs of schools and individual students with the help of
tie-ups with various schools, colleges, and universities. The revenue
generated is mainly underpinned by the number of enrolled students for
online tutoring classes. They are focused on delivering their products
through multiple distribution channels and designing specific products
for educational institutions. Apart from that, partnerships with
technology service providers have gained momentum, driven by the need to
capitalize on online delivery platforms.

Jhansi Mary, a lead analyst at Technavio for research on K12
and higher education
, says, “M&As are used by large
organizations as a strategy to penetrate the market. Over the years,
multiple small vendors have entered the market with the help of
investments provided by venture capitalists. This highlights the vast
growth potential of the market during the forecast period

Investments in start-ups, which are trying to capture a niche market
area, have increased. Vendors are undergoing strategic alliances such as
M&As for marketing and penetration of the market. Many new players are
also entering the market due to the long-term visibility in the market
growth and advanced investments. The increase in investments by
start-ups to capture the niche market has also motivated new players to
enter the market.

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Top 14 online tutoring services market vendors in the US are as

Fleet Education Services

The company provides educational and career-related services to students
from primary to university level in varied subjects. It helps them
prepare for entrance exams, public exams, or scholarship exams for
schools, public sector, international clients, and corporations.


Kaplan offers a range of programs, resources, and tools for online
tutoring services, continuing education, licensing, and professional
development programs including SAT courses and many more in the US

Pearson Education

Pearson has positioned itself in the online tutoring services market
through its Smarthinking and The Praxis Series online services. These
services are designed to help students with individual instructions and
get on-demand support from the expert tutors on varied subjects.


Tutapoint offers range of services for students, schools, and parents to
have fast and reliable access to all the resources and expert tutors on
their desired time. It offers private, one-on-one, live, internet-based
tutoring at their own discretion from their own homes or schools.


The company provides online tutoring programs for standardized tests SAT
and ACT. The company collaborates with independent colleges to provide
counsellors for students to ensure successful admissions in leading US
colleges and universities.


The company develops educational software to provide online and
mobile-app enabled test preparatory courses for tests such as GRE, GMAT,
MCAT, ACT, and SAT. The company partnered with academic publishers and
higher educational industries such as McGraw-Hill Education and John
Wiley and Sons to develop interactive and digitalized courses.


InstaEDU offers audio, video, and text chat facilities through an online
tutoring platform. Students can access practice tests and other test
online tutoring facilities through its Tutoring-on-the-go app. The
pricing plans include free trials as well as weekly and monthly paid

JEI Learning Centers

JEI Learning Centers is one of the leaders in supplementary educating
hundreds of students. The company includes colleges, educational TV
stations, art printing facilities, and other affiliated companies. In
this market, it offers online tutoring and language training services.


Knewton caters to education-related technological requirements of
publishers, companies, technology start-ups, and institutions. It also
helps in building infrastructure platforms to facilitate the development
of adaptive learning applications. Apart from that, the company helps
students to prepare for exams such as SAT, GMAT, and LSAT.

Manhattan Review

Manhattan Review offers education services and education consulting
services. Its consultancy services cater to admission-related queries
for graduate programs, colleges, and business schools.

Peterson’s Nelnet

Peterson’s Nelnet is a US-based company and is a subsidiary of Nelnet.
It offers career exam guides, directories, and test preparation books
online. It enables students to prepare for college and graduation-level
exams, such as TOEFL, PSAT, SAT, AP Exams, and ACT.

Revolution Prep

Revolution Prep delivers education solutions through private online
tutoring, live online training, self-paced online courses, private
tutoring, hybrid courses, and traditional classroom training. It offers
test preparation courses for GMAT, SAT, and ACT that enable students to
avail expert instructions, collaborative classes, study sessions, and
booster classes.

Sylvan Learning

Sylvan Learning a subsidiary of Educate and apart from tutoring it deals
in academic camps and homework help. It serves K-12 students through the
websites and wherein they can get
access to tutoring and test preparation materials. operates as a subsidiary of IAC/InterActiveCorp and offers
services such as online tutoring, professional development, homework
help, training, peer coaching, test preparation, and career counselling.
Its customers include military, public libraries, teachers,
universities, school districts, governments, and colleges.

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About Technavio

is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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