LONDON–(BUSINESS WIRE)–$ABT #BabyFood–Technavio’s latest report on the global
baby food and infant formula market provides an analysis
on the most important trends expected to impact the market outlook from
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.
This research report titled ‘Global
Baby Food and Infant Formula Market 2017-2021’ provides an
in-depth analysis of the market in terms of revenue and emerging market
trends. Technavio analysts forecast the market to grow to USD 102.29
billion by 2021, at a CAGR of close to 9% over the forecast period.
The APAC region is both the largest and the fastest-growing
segment of the global baby food and infant formula market. The quick
growth of the infant population and the favorable economic
conditions in the region are acting as the key drivers for the
market dominance of the regional segment.
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The top three emerging trends driving the global baby food and infant
formula market according to Technavio food
and beverage research analysts are:
- Growing popularity of organic baby foods
- Innovation in packaging
- Changing market demographics and tastes
Growing popularity of organic baby foods
“Parents show a clear preference towards organic baby products for
their infants due to concerns regarding their health and general
wellbeing. Organic baby food typically is free from chemicals,
pesticides, preservatives, hormones, and antibiotics, which is drawing
increasing attention,” says Manjunath Reddy, a lead analyst at
Technavio for food
The growing awareness regarding the detrimental effects of harmful
chemicals and preservatives in non-organic food has resulted in more
parents opting for organic baby foods. Also, since many stipulations
govern the manufacture, packaging, and labeling of organic baby food,
parents are assured regarding its safety.
Innovation in packaging
Packaging is often the deciding factor of a product’s purchase and plays
a large role in deciding the consumer perception of the brand. Good
packaging provides better protection, tamper-resistance, and can also be
used for marketing purposes.
Baby food and infant formula manufacturers are introducing innovative
and creative packaging to grab the attention of consumers. Vendors are
investing heavily in the development of innovative, eco-friendly, and
recyclable alternatives to conventional packaging, which is expected to
further boost the growth of the market.
Changing market demographics and tastes
“Parents in different demographics show clear preferences towards
different products and flavors for their offspring. Manufacturers in the
market space actively seek to understand these preferences and meet the
varied demand through product innovation, brand extension, and the
introduction of new brands,” says Manjunath.
Manufacturers usually have several product lines with varying
ingredients and flavors, depending on consumer demand. Most
manufacturers specifically target the growing health-conscious parent
segment, especially in the developed countries of Europe and the
The top vendors highlighted by Technavio’s research analysts in this
- Abbott Laboratories
- Kraft Heinz
- Reckitt Benckiser
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value chain, including vendors, service providers, distributors,
resellers, and end-users.
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