Top 5 Vendors in the Global Spirit-based RTD Mixes Market from 2017-2021: Technavio

LONDON–(BUSINESS WIRE)–#AlcoholicBeveragesTechnavio
has announced the top five leading vendors in their recent global
spirit-based RTD mixes market
report until 2021. This
research report also lists seven other prominent vendors that are
expected to impact the market during the forecast period.

The research study by Technavio on the global
spirit-based RTD mixes market
for 2017-2021 provides a
detailed industry analysis based on the product (dark spirit-based RTD
mixes and light spirit-based RTD mixes) and geography (the Americas,
Europe, APAC, and MEA).

The global spirit-based RTD mixes market size is projected to
reach 2.91 billion liters by 2021, growing at a CAGR of over 7% through
the forecast period. Premiumization of the products in the market by
using better quality ingredients is appealing to a larger consumer base.
Therefore, premiumization is considered to be one of the key drivers of
the global market
,” says Manjunath Reddy, one of the lead
analysts at Technavio for alcoholic

Competitive vendor landscape

The global spirit-based RTD mixes market witnesses rapidly changing
consumer demands, preferences, and living standards. The players in the
market compete based on price, quality, innovation, reputation, and
distribution. Few of the key players in the market are very capable in
terms of financial resources and specialization, giving them an edge
against the other players in the constantly changing market landscape.
Manufacturers in the market distinguish their product and service
offerings through a clear and unique value proposition to establish a
firm foothold on the market.

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Technavio’s sample reports are free of charge and contain multiple
sections of the report including the market size and forecast, drivers,
challenges, trends, and more.

Top five vendors in the global spirit-based RTD mixes market

Bacardi Limited

Bacardi is the world’s largest privately-held spirits company. It is an
alcoholic beverages company that produces and markets a wide range of
spirits and wines. The company is coming up with local flavored RTD
products to attract consumers. The company is also involved in various
programs to promote responsible drinking and to prevent under-age

Beam Suntory

Beam Suntory operates as a manufacturer and retailer of distilled
spirits products in the global market. The company functions through
various business models to sell and distribute its products in the
market; like in the US, the company retails its products through
wholesale distributors to the reseller to the retails outlets.


Diageo is a premium drinks company. The company offers a broad range of
alcohol beverages that include spirits (brandy, cognac, gin, liqueurs,
rum, schnapps, spirit drinks, tequila, vodka, whiskey, and reserve),
beer, and wine. The key products sold by the company under the
spirit-based RTDs segment includes Smirnoff Ice, Bevé, and Jeremiah Weed.

Gruppo Campari

Gruppo Campari is a beverage company. It offers over 50 brands of
spirits, wines, and soft drinks. Some of its internationally renowned
brands are Aperol, Campari, Cinzano, Appleton Estate, SKYY Vodka, and
Wild Turkey. The company is coming out with new flavors for its existing
product lines to attract the attention of the consumers.

Pernod Ricard

Pernod Ricard manufactures and retails spirits and wines. It offers
vodka, rum, gin, champagne, bitter, and brandy. The company is a leader
in the US market. Some of the brands in the company’s product portfolio
in the spirit-based RTD mixes market include Absolut Botanik, Jameson,
and Malibu.

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About Technavio

is leading global technology research and advisory company. The company
develops over 2000 pieces of research every year, covering more than 500
technologies across 80 countries. Technavio has about 300 analysts
globally who specialize in customized consulting and business research
assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
resellers, and end-users.

If you are interested in more information, please contact our media team


Technavio Research
Jesse Maida
Media & Marketing Executive
+1 630 333 9501
UK: +44 208 123 1770