Opens Voting for 7th Annual Readers’ Choice Awards With Inaugural Tutorial Video Series and Weekly Sweepstakes Program

~ Winners in 68 Categories Including Editors’ Pick to Be Announced on
April 13 ~

the leading website in online beauty editorial and the largest database
of independent beauty product reviews for women, announced today the
open call to cast votes for the 7th Annual TotalBeauty
Readers’ Choice Awards

The awards are split into two divisions: Editors’ Pick and Readers’
Choice. The editors of calculate internal votes for each
beauty category to determine their winners. The Readers’ Choice winners
are selected based on which products hold the highest reader reviews on
the site. All readers are eligible to vote, and winners will be
announced on April 13, 2016. In both the Readers’ Choice and Editors’
Pick divisions, the Awards will once again feature 68 categories,
including Palette, Highlighter / Contour, Dry Shampoo, Mask, Standout
Prestige Brand, Standout Drugstore Brand, Standout Natural Brand, and
many more.

“In the beauty industry, consumers have more influence than ever
before—and brands are taking notice,” said Jill Provost, Editor in Chief
at “Through the voting process, the TotalBeauty
Readers’ Choice Awards celebrates beauty enthusiasts who have the power
to make or break a product and guide new trends, which is exactly what
makes the Awards so exciting. We can’t wait to see which products will
proudly wear the TotalBeauty Awards seal in 2016.”

Voting is open from now until March 3, 2016. Readers are encouraged to
vote for their favorite beauty products for hair, face, body, and
makeup. After receiving a spike in popularity last year—both from
readership and participating brands—this year’s TotalBeauty Awards will
feature a bolstered voter engagement program with major beauty giveaways
and makeup tutorials.

Throughout the month-long voting period, readers can also enter the
TotalBeauty Awards Sweepstakes. Two winners will be selected each week
to receive $500 worth of beauty products. The audience
can also expect weekly videos featuring Beauty Director
Dawn Davis, who will be divulging her favorite beauty tips and tricks.

“With over 150,000 votes cast, 2015 was a record-breaking year for
participation in the Readers’ Choice Awards,” said Rebecca Schmitt,
General Manager of TotallyHer Media. “More than 60 beauty brands have
asked to feature the TotalBeauty Awards seal on their winning products.
For 2016, we sought to create an even bigger and better Awards program
that spotlights the best in the beauty industry, and rewards and engages
our readership.”

Readers can help determine the winners of the TotalBeauty Readers’
Choice Awards by voting here:

About is the leading website in online beauty editorial, and
home of the largest database of independent, unbiased beauty product
reviews for women. Founded in 2007, publishes daily
coverage of beauty news, trends, and tips. Known for their annual
TotalBeauty Awards, the site also features hundreds of thousands of
user-generated reviews, spanning more than 55,000 products, including
well-known prestige, mass-market, salon and spa products. is owned by TotallyHer Media, Evolve Media’s lifestyle
publishing division dedicated to women and their families.


Thomas Giordonello, 212-255-0945