Toyota Supports Critical Red Cross Assistance as Natural Disasters Push Thousands from Their Homes

Enables Swift Response When Disasters Strike as a Member of the Red
Cross Disaster Responder Program

Launches Company-Wide Employee Match Program To Bolster Support in
Communities Where Team Members Live and Work

PLANO, Texas–(BUSINESS WIRE)–As communities across the South and the Great Plains face a barrage of
natural disasters, Toyota is supporting the American Red Cross’s
critical relief efforts in affected regions, such as North Texas and the
Dallas area, including Plano, which is the site of the company’s new
North American headquarters. Toyota’s support is also advancing relief
efforts in other hard-hit regions where it operates, such as Alabama,
Mississippi and Missouri. As a member of the American Red Cross Disaster
Responder Program since 2014, Toyota has been making annual
contributions of $250,000 so that the nonprofit organization is poised
to provide immediate assistance to those affected by disasters,
including food, shelter and emotional support, as well as help during
the recovery process.

In the wake of this most recent spate of disasters, Toyota will also
sponsor a matching gift campaign, where the company will match team
member donations to the American Red Cross during the month of January.
Toyota has supported the organization over the last decade through
corporate giving and matching gift programs for a total of approximately
$8 million in contributions. The company has also donated vehicles for
ongoing support in disasters large and small, which have become part of
the Red Cross’s fleet.

“At Toyota, we know that when disaster strikes, every minute counts,”
says Latondra Newton, Group Vice President and Chief Social Innovation
Officer, Toyota Motor North America. “That’s why we joined the Red Cross
Disaster Responder Program to help ensure that vital support and
services are at the ready when disasters happen. Our thoughts are with
all those affected by these terrible events as they work to recover and

“We have been out helping people affected by these massive storms since
before Christmas and will continue to support them as long as we are
needed,” said Brad Kieserman, Vice President, Disaster Services
Operations and Logistics for the Red Cross. “We depend on generous
financial donations to provide comfort and hope to people in need. This
is especially true right now when so many have lost everything and
holiday celebrations for so many families were tragically interrupted.”

Hundreds of trained Red Cross disaster workers opened shelters for those
affected, providing meals, distributing comfort kits and clean-up
supplies and meeting with those affected to help them plan their next
steps. More than 2,000 homes have been damaged by storms across the
affected areas and the number could increase.

The Red Cross will be helping people affected by this storm for weeks
and months to come, while responding to other emergencies. The public
can help by donating to Red Cross Disaster Relief to support disasters
big and small by visiting,
calling 1-800-RED CROSS or texting the word REDCROSS to 90999 to make a
$10 donation.

In addition to supporting the relief efforts of the American Red Cross,
Toyota Financial Services (TFS) and Lexus Financial Services (LFS) are
offering the possibility of several payment relief options to customers
in affected areas. Customers can find out if they are eligible by
calling customer service (800-874-8822 for TFS customers
and 800-874-7050 for LFS customers).

About Toyota

Toyota (NYSE:TM), the world’s top automaker and creator of the Prius and
the Mirai fuel cell vehicle, is committed to building vehicles for the
way people live through our Toyota, Lexus and Scion brands. Over the
past 50 years, we’ve built more than 30 million cars and trucks in North
America, where we operate 14 manufacturing plants (10 in the U.S.) and
directly employ more than 42,000 people (more than 33,000 in the U.S.).
Our 1,800 North American dealerships (1,500 in the U.S.) sold more than
2.67 million cars and trucks (more than 2.35 million in the U.S.) in
2014 – and about 80 percent of all Toyota vehicles sold over the past 20
years are still on the road today. Toyota partners with philanthropic
organizations across the country, with a focus on education, safety and
the environment. As part of this commitment, we share the company’s
extensive know-how garnered from building great cars and trucks to help
community organizations and other nonprofits expand their ability
to do good. For more information about Toyota, visit

About the American Red Cross

The American Red Cross shelters, feeds and provides emotional support to
victims of disasters; supplies about 40 percent of the nation’s blood;
teaches skills that save lives; provides international humanitarian aid;
and supports military members and their families. The Red Cross is a
not-for-profit organization that depends on volunteers and the
generosity of the American public to perform its mission. For more
information, please visit or
visit us on Twitter at @RedCross.


Toyota Motor North America, Inc.
Aaron S. Fowles, 469-292-1097