TRANSFORMERS: EARTH WARS Available on iPhone, iPad, iPod touch and Android Devices in June

Players Must Align with the Autobots or Decepticons to Determine
Earth’s Fate in New Real-Time Combat Strategy Game from
Hasbro,
Backflip Studios and Space Ape Games

BOULDER, Colo.–(BUSINESS WIRE)–Hasbro
Inc
., Backflip Studios and Space Ape Games today released
TRANSFORMERS: EARTH WARS, a new real-time combat strategy mobile game
featuring the most iconic characters in the Transformers universe.
Published by Backflip Studios (DragonVale, SpellFall, Paper Toss) and
developed by Space Ape Games (Rival Kingdoms, Samurai Siege),
TRANSFORMERS: EARTH WARS breaks new ground for the genre, pairing
authentic Transformers storytelling with fast-paced gameplay, beautiful
3D animation and hundreds of characters with diverse strengths and
abilities. The game is available now for free download on the App Store
for iPhone, iPad and iPod touch, and on Google Play for Android devices.

“The Transformers franchise is one of the most iconic in the world, so
it is exciting to include these characters in such a compelling mobile
gaming experience,” said Julian Farrior, CEO of Backflip Studios. “We
are thrilled to partner with Hasbro and Space Ape Games to launch
TRANSFORMERS: EARTH WARS and think that Transformers fans are going to
love teaming up with their favorite Autobots or Decepticons in these
highly engaging mobile battles.”

Inspired by Hasbro’s “Transformers Generations Prime Wars Trilogy,”
TRANSFORMERS: EARTH WARS players must choose to fight with Optimus
Prime and the Autobots or Megatron and the Decepticons in a battle to
decide the fate of planet Earth. Once allegiance has been sworn, gamers
assemble a powerful team of playable characters, raid enemy bases for
Energon stockpiles, and construct the Space Bridge to add reinforcements
from Cybertron, all while playing in real-time against other players
around the globe.

The game also features notable storytellers and voice actors from the
Transformers franchise, including dialogue written by comic legend Simon
Furman and voice acting from Peter Cullen, the original voice of Optimus
Prime, and Frank Welker, the original voice of Megatron.

“TRANSFORMERS: EARTH WARS offers players an engaging storyline and
incredible gameplay experience,” said Mark Blecher, Senior Vice
President, Digital Gaming and Corporate Development at Hasbro. “The game
harnesses the unique strengths and abilities of hundreds of characters
from Transformers lore, which really helps it to stand above existing
real-time combat strategy games and delivers on the Transformers promise
of More than Meets the Eye.”

“With TRANSFORMERS: EARTH WARS, our team was dedicated to making a high
quality, hand crafted experience that fans of both mobile games and
Transformers will enjoy,” said John Earner, CEO of Space Ape Games.
“We’re really excited about the finished product and can’t wait to help
grow and support the community around this game.”

TRANSFORMERS: EARTH WARS is FREE to download and features in-game
purchases, and is available worldwide excluding Japan and China on
Android and iOS. Please note that a WiFi connection is required to play.

About Backflip Studios
Backflip Studios develops and
publishes absurdly fun mobile games for iOS and Android devices. The
company’s portfolio of top ranked games, which include hit franchises
such as DragonVale, Paper Toss, NinJump, Spellfall, PlunderNauts, and
Army of Darkness Defense, have been downloaded over 400 million times.
The company is based in Boulder, Colorado. Hasbro, Inc. (NASDAQ: HAS)
has a majority ownership stake in Backflip Studios.

About Space Ape Games
Founded in 2012, Space Ape Games is a
mobile games studio based in Central London made up of games veterans
and key people behind the biggest gaming companies and the biggest
social games on the web. Space Ape’s hit strategy games Rival Kingdoms
and Samurai Siege, available on iOS and Android devices, are
played by more than 20 million players worldwide. Space Ape Games won
the 2015 TIGA Award for Best Independent Studio and for Game of the Year
for Rival Kingdoms, plus the 2014 Develop Award for Best New
Studio and the 2015 Develop Award for Best Independent Studio For more
information, visit www.spaceapegames.com.

About Hasbro
Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World’s Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and lifestyle
licensing, Hasbro fulfills the fundamental need for play and connection
with children and families around the world. The Company’s Hasbro
Studios and its film label, ALLSPARK PICTURES, create entertainment
brand-driven storytelling across mediums, including television, film,
digital and more. Through the company’s commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world and to positively impact the lives of
millions of children and families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).

HAS-PR

Contacts

Media Contacts:
Rogers & Cowan for Hasbro and Backflip Studios
Alex
Munson, 310-854-8297
amunson@rogersandcowan.com
or
Mat
Newman, 310-854-8198
mnewman@rogersandcowan.com