TrendForce Reports Notebook Shipments Totaled 164.4 Million Units in 2015 with Apple Gaining Greater Market Share Annually

TAIPEI, Taiwan–(BUSINESS WIRE)–Global notebook shipments dropped significantly in 2015 mainly due to
the impact of currency depreciation on the demand in Europe and the
emerging markets, such as Latin America. The release of Windows 10 in
the third quarter and Skylake CPU in the fourth also influenced
consumers’ decision making and delayed notebook purchases. According to
the global market research firm TrendForce, worldwide notebook shipments
for 2015 totaled 164.4 million units, representing a year-on-year
decline of 6.3%.

“HP and Lenovo will still be rivaling for the top spot in the notebook
market during 2016,” said TrendForce notebook analyst Anita Wang. “HP
has a good chance of holding the most market share this year and
maintaining its leadership position because of the relatively stronger
U.S. market. Dell will likely retain third place in the notebook
shipment ranking for this year. As for ASUS, Apple and Acer, their
struggle for the fourth, fifth and sixth positions in the 2016 ranking
will be fierce since they have similar market shares of just around 10%.”

Wang added that competing brands are waiting to take over Toshiba’s
remaining international market share as the Japanese brand may soon give
up selling its notebooks abroad. Furthermore, South Korea’s Samsung may
try to revitalize its notebook business this year and aggressively
expand the brand’s market share. Microsoft and new entrants such as
Xiaomi and Huawei will also roll out notebook products. However,
shipments from these three brands will be limited this year because they
will be just testing the market initially.

Lenovo narrowed its shipment gap with HP in 2015 while ASUS, Apple
and Acer were locked in a tight struggle over market shares

The strong U.S. demand drove HP’s notebook shipments from the beginning
of last year’s second quarter. Though HP’s shipments for 2015 were
smaller in volume compared with its 2014 shipments, the brand kept its
No. 1 ranking with a 20.5% market share worldwide.

Lenovo’s 2015 notebook shipments grew 6.9% annually and followed closely
behind HP with a market share of 19.9% (these figures exclude shipments
from brands acquired by Lenovo). Despite the demand in Europe being
generally weak, Lenovo continued to develop its sales channels there. By
expanding its market share in Europe, the Chinese brand was thus able to
increase its overall notebook shipments against headwinds.

Dell retained third place in the 2015 ranking on account of the robust
sales of its Chromebook in North America. The brand saw its notebook
shipments grew 4.3% annually and took 13.7% of the global market.

The competition among the fourth-, fifth- and sixth-place brands had
been fierce through 2015. Apple managed to overtake ASUS and Acer to
become the No. 4 brand in the annual ranking. New MacBook models and
strong demand in the U.S. drove Apple’s notebook shipments, bringing its
global market share to 10.34%.

ASUS focused its sales efforts on notebook during last year’s final
quarter, resulting in a massive quarterly shipment growth of over 70%.
Nonetheless, the Taiwanese brand’s annual result was still below
Apple’s. ASUS accounted for 10.31% of the global market by the end of
2015 and fell to the fifth place in the ranking.

Acer’s notebook business faced challenges in different regions during
2015. The Taiwanese brand lost market share to Lenovo in Europe, and its
Chromebook sales in the U.S. were impacted by tough competition from HP
and Dell. Consequently, Acer’s 2015 notebook shipments fell considerably
by 16.6% from the prior year. The company retreated to No. 6 in the
annual ranking, representing just 8.9% of the global market.

For top notebook brands ranking table and more details, please visit http://press.trendforce.com/press/20160216-2327.html
.

About TrendForce (www.trendforce.com)

TrendForce is a global provider of the latest development, insight, and
analysis of the technology industry. Having served businesses for over a
decade, the company has built up a strong base membership base of
435,000 subscribers. TrendForce has established a reputation as an
organization that offers insightful and accurate analysis of the
technology industry through five major research divisions: DRAMXchange,
WitsView, LEDinside, EnergyTrend and Topology Research Institute.
Founded in Taipei, Taiwan in 2000, TrendForce has extended its presence
in China since 2004 with offices in Shenzhen and Beijing.

Contacts

TrendForce
Ms. Lilia Huang, +886-2-8978-6488 ext 660
LiliaHuang@TrendForce.com