TrueCar Finds February Offers Big Savings on Small Cars

Automakers lean into car discounts this month with promotions of as much
as 14% off MSRP or no-interest financing

SANTA MONICA, Calif.–(BUSINESS WIRE)–Consumers in the market for a small car may want to make the leap in
February as there are notable savings off MSRP on multiple models,
including the 2016 Hyundai Elantra, according to TrueCar, Inc. (NASDAQ: TRUE).

Market demand has shifted toward crossover utility vehicles and
automakers are focusing incentives on small, midsize and large sedans in
order to increase their appeal with consumers.

“Presidents Day weekend typically kicks off the first sales event of the
year,” said Eric Lyman, TrueCar’s vice president of industry insights.
“The popularity of trucks and utilities is driving the market and is
still growing, so we’re seeing promotions aimed at creating sizable
savings on cars. The small car segment is a great fit for consumers
seeking high fuel efficiency paired with practicality.”

In particular, the Ford Focus is transacting as much as 14 percent off
MSRP, and the Toyota Corolla is available with zero percent financing
for up to 60 months. The Mazda3 compact also has no-interest financing
for up to 36 months. Volkswagen is offering a special lease promotion of
$139 for 36 months on its Jetta model.

Last year, the non-premium compact utility segment trumped the
non-premium compact car segment in sales for the first time. This trend
should continue in 2016.

“This year we’re expecting small crossover and utility vehicles to
outpace the compact car segment for a second-consecutive year,” said
Stacey Doyle, TrueCar’s senior industry analyst. “However, small cars
remain well-liked by many consumers and are still a high-volume
contributor to the industry. Last year nearly one out of every seven
sales was a vehicle from this segment.”

Published monthly, the “TrueSavings” report analyzes recent transaction
prices and identifies opportunities for consumer savings.

A snapshot of some of the best savings (compared to MSRP) on new
vehicles in February 2016:








Market Average


$ Savings /

% Savings


Est. Monthly Payment*


City / Hwy / Comb MPG

2016 Jeep Compass, Sport FWD   Small Utility   $20,590   $17,144   $3,446/ 16.7%   $205   23/30/26.4
2016 Ram 1500, Lone Star, Reg. Cab, 4X2, Std. Bed   Large Truck   $32,955   $28,108   $4,847/ 14.7%   $337   17/25/20.6
2016 Ford Focus, HB SE   Small Car   $19,890   $17,136   $2,754/ 13.8%   $205   30/42/35.6
2016 Hyundai Elantra   Small Car   $22,535   $19,721   $2,814/ 12.5%   $236   27/37/31.7
2016 Audi A4, 2.0T FWD Multitronic Premium   Luxury Car   $36,825   $32,242   $4,583/ 12.4%   $386   24/31/27.4

*Estimated monthly payments are based on a 2.5% APR for 72 months with
20% down on the current market average price, and excludes sales tax and
other fees and charges that may vary by region or state. These examples
are for informational purposes only, and are not offers to lend. See
dealer/lender for details, including actual available offers.

“Market Average” is based on the national average of recent vehicle
transactions, including destination and delivery charges after
incentives that are subject to change. This does not include tax, title,
licensing, documentation or processing fees, other state and
governmental charges and/or fees or any other charges or fees allowed by

Average Customer Cash for TrueCar users**:

2016 BMW X5 sdrive35i: on average $2,830 in customer cash

2016 Chevrolet Silverado 1500, Crew Cab, Short Box 2WD LT: on average
$2,925 in customer cash

2016 Dodge Grand Caravan, SE Plus: on average $3,268 in customer cash

2016 Hyundai Veloster, Automatic: on average $2,741 in customer cash

2016 Kia Forte, Automatic LX: on average $1,889 in customer cash

**Based on average manufacturer-to-customer incentive offers reflected
on TrueCar Certificates between 2/2/2016-2/9/2016 for the specified trim.

A snapshot of some of the best manufacturer lease and finance deals now
available in certain regions:

Finance offers:

2016 Ford Escape: 0.0% financing for up to 60 months, Exp: 2/29/16

2016 Honda Accord Sedan: 0.9% financing for up to 36 months, Exp: 2/29/16

2016 Kia Soul: 0.0% financing for up to 66 months, Exp: 2/29/16

2016 Mazda3 4-Door: 0.0% financing for up to 36 months, Exp: 2/29/16

2016 Toyota Corolla: 0.0% financing for up to 60 months, Exp: 2/29/16

Lease offers:

2016 Honda CR-V CVT 2WD LX: $229/month for 36 months, $1,999 down,
12,000 miles/year, no security deposit required, Exp: 2/29/16

2016 Lexus NX 200T: $379/month for 36 months, $2,999 down, 10,000
miles/year, no security deposit is required, Exp: 2/29/16

2016 Nissan Rouge: $189/month for 36 months, $3,299 down, 12,000
miles/year, no security deposit is required, Exp: 2/29/16

2016 Subaru Legacy: $199/month for 36 months with $1,869 down, 12,000
miles/year, no security deposit is required, Exp: 2/29/16

2016 Volkswagen Jetta S: $139/month for 36 months, $1,999 down, 36,000
miles, no security deposit is required, Exp: 2/29/16

(The deal information summarized above is provided for illustrative
purposes only, and is not an offer to lend. Results may vary depending
on your individual circumstances, including credit approval by
dealer/manufacturer. Deals are subject to change and are limited to
inventory on hand. See your dealer/manufacturer for details, including
actual offers available in your region.)

About TrueCar

TrueCar, Inc. (NASDAQ: TRUE) gives consumers transparent insight into
what others paid and access to guaranteed savings off MSRP from TrueCar
Certified Dealers. TrueCar’s network of more than 10,000 trusted
Certified Dealers is committed to providing upfront pricing information
and a hassle-free buying experience. TrueCar powers car-buying programs
for some of the largest U.S. membership and service organizations,
including AARP, American Express, AAA, Sam’s Club and USAA. Not all
program features are available in all states. TrueCar is headquartered
in Santa Monica, California, with offices in San Francisco and Austin,
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TrueCar, Inc.
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