Try 30 Lipstick Shades in 30 Seconds! Estée Lauder Announces Beauty Partnership with YouCam Makeup in the UK

From April 13th beauty fans can experience
YouCam Makeup for the first time in the UK at Estée Lauder Selfridges
counters and the Estée Edit Carnaby Street store.

LONDON–(BUSINESS WIRE)–#AR–With over 4 million downloads in the UK alone (and over 400 million
downloads globally) YouCam
Makeup
is the smart cosmetic app, harnessing accurate augmented
reality and facial mapping technology for a true-to-life virtual
makeover. To celebrate the launch of Estée Lauder’s new Pure Colour LOVE
lipstick, consumers can now try on all 30 shades in real-time (or on a
static photo) directly through the app.


“Estée Lauder is excited to announce this partnership with YouCam –
their first beauty venture in the UK,” explains Chris Good, President,
United Kingdom & Ireland The Estée Lauder Companies. “As a brand we no
longer just sell lipstick. We offer the consumer a unique experience –
and YouCam gives us the opportunity to bring innovative technology and a
real digital first concept to the makeup loving millennial. And there is
no better place to bring technology, social engagement and beauty
together than at Selfridges and at our Carnaby Street store.”

“YouCam Makeup is honoured to partner with the iconic beauty brand,
Estée Lauder, to deliver a one-of-a-kind instore beauty experience to
their UK market,” said Perfect Corp. CEO, Alice Chang. “The seamless
integration of YouCam’s virtual instore magic mirrors elevates the
beauty shopping experience to a new realm inviting customers to play and
experiment with products, discovering the entire Pure Color Love lip
collection in a matter of seconds. Together with Estée Lauder UK, we are
able to provide the ultimate in store shopping experience of the future.”

Estée Lauder Beauty Advisors will be on-hand across locations to show
consumers how to download and use the YouCam app allowing them to
immediately try on every Pure Colour LOVE lipstick shade across the
finishes – Ultra Mattes, Shimmer Pearls, Cooled Chromes and Edgy Crèmes.
This is a true omni-channel experience demonstrating how mobile can
drive traffic to services in store.

“We know experiential technology is important to our customer and
central to the evolution of beauty retail. As a beauty tool, YouCam
offers a service that is fun, shareable and genuinely useful; we’re
delighted Estee Lauder is bringing this future-gazing partnership to our
customers,” Melissa McGinnis, Selfridges Beauty Buying Manager.

YouCam will also be hosting a competition on their Instagram social
channel (@YouCamApps) for UK residents to enter with the chance of
winning an Estée Lauder Lip Effect makeup service at Carnaby Street and
the entire collection of all thirty Estée Lauder Pure Colour LOVE
lipsticks!

Consumers can watch Estée Lauder Beauty Advisor tutorials by using
hashtag #LoveLipRemix to search and follow the actions outlined at
@EstéeLauderUK @YouCamApps @TheOfficialSelfridges

Visit the following Estée Lauder locations for the Estée Lauder Pure
Colour LOVE and YouCam Try On Now experience:

  • Estée Edit Carnaby Street: April 13th – May 31st
  • Selfridges Oxford Street: site April 13th – April 26th
    , counter April 13th – May 31st
  • Selfridges Manchester Exchange: April 20th – May 31st
  • Selfridges Manchester Trafford: Dome site April 23rd
    April 29th, counter April 13th – May 31st
  • Selfridges Birmingham: Platform site May 25th until May 31st,
    counter April 13th – May 31st

App Availability

YouCam
Makeup
is available for free download on the App
Store
 and Google
Play
. The Beauty
Circle
app is available for free on the App
Store 
and Google
Play
. To access the web version of Beauty Circle, visit www.beautycircle.com/

About Perfect Corp.

With over 400 Million downloads globally, Perfect Corporation is
dedicated to transforming how consumers, content creators and beauty
brands interact together. Our experienced team of engineers and beauty
aficionados are pushing the frontiers of technology to create the beauty
platform of the future – a fluid environment where individuals express
themselves, learn the latest about fashion and beauty, and enjoy instant
access to the products from their favorite brands. Further information
about Perfect Corp. can be found at perfectcorp.com

All companies and product names mentioned herein are for identification
purposes only and are the sole property of their respective owners.
Copyright © 2017 Perfect Corp. All rights reserved.

Contacts

Press
Estée Lauder:
Melanie Jones
mjones@estee-lauder.co.uk
or
Perfect
Corp.
Corporate:
Anne Shih
press@perfectcorp.com
or
Perfect
Corp. UK:

Sylvain Delteil
contact_pr_uk@perfectcorp.com
or
Selfridges:
Lucy
Willis
lucy.willis@selfridges.co.uk