TTPM Unveils “FirstLookToys” on Site and YouTube

New Unboxing Series Will Showcase Toys Before Any Other Online Channel

NEW YORK–(BUSINESS WIRE)–Capitalizing on the huge popularity of toy unboxing channels as kids’
entertainment, TTPM,
a leading product review site for toys, tots, pets, and more, has
launched “FirstLookToys™,”
as well as a new YouTube channel that, as the name implies, will feature
unboxing of hot new toys on – or before – the day they hit the market.

The videos will star TTPM’s FirstLook Kids, the latest additions to the
growing TTPM editorial team. The four young toy enthusiasts include two
boys and two girls who will be taking viewers through the opening and
discovery of some of the season’s hottest toys.

TTPM will unveil the first video with the DC Super Hero Girls Superhero
High, and will continue unboxing the most sought-after toys on a weekly
basis. Following launch, the initial weeks of FirstLookToys will feature
some of the most anticipated products for Holiday 2016 from
manufacturers like Mattel, Moose Toys, Spin Master and more.

With nearly 150 combined years of industry experience – and a toy
review channel
on YouTube that generates more than 10 million
monthly views – the TTPM team is uniquely suited for this editorial
expansion. Postings on FirstLookToys will also be resident on TTPM, and
the FirstLook videos will go live the same day as the TTPM reviews.

“Our reputation and credibility when it comes to identifying the best
toys is unsurpassed,” said Jim Silver, CEO and editor-in-chief at TTPM.
“Through the years, we’ve collaborated with leading toy companies on a
variety of initiatives, and today, these relationships enable us to
provide an exclusive first look at the most popular toys, often before
they’re even on retail shelves.”

“Unboxing has emerged as a powerful form of entertainment for kids,”
said Chris Byrne, executive vice president and content director at TTPM,
and executive producer of FirstLookToys. “Children are inherently
fascinated by toys, and our new unboxing channel will give them real
kids’ reactions to hot, new toys and allow viewers to be among the first
to discover the latest and greatest in play.”

To stay up to date on what’s new, visit FirstLookToys at {}
or subscribe to the YouTube channel (
and follow TTPM on Twitter (@TTPM), Instagram (@TTPMOfficial), Facebook
(, and Snapchat (@TTPM).

About TTPM

TTPM® is a leading product review site and retail portal for toys, tots,
pets and more. With more than 10 million monthly views of its
comprehensive video reviews, TTPM is the number one resource for
consumers seeking to find and easily buy the best toys, baby gear, pet
toys, kids electronics, and sporting goods for their families. The
site’s expert team creates more than 5,000 independent reviews annually,
each featuring the TTPM Price Check, which lists live price comparisons
and one click purchasing from major retailers.


Litzky Public Relations
Stephanie Vermillion, 201-222-9118