U.S. Masters Swimming’s Adult-Learn-to-Swim Campaign Strives to Reduce Drowning Risk, Make Communities Safer

Certified instructors, Masters swim clubs offer swim lessons in
April

SARASOTA, Fla.–(BUSINESS WIRE)–#ALTS–About 10 people drown every day in the United States, most of them
adults or young adults, according to the CDC. U.S.
Masters Swimming
, with its adult learn-to-swim initiative, is on
the front lines to reduce this statistic.

USMS is continuing its annual April
is Adult Learn-to-Swim Month
campaign to directly reduce adult
drowning by training and certifying adult learn-to-swim instructors and
by providing grants to adult-swim-lesson providers through its
charitable arm, the Swimming
Saves Lives Foundation
.

Since 2011, the foundation has awarded nearly $335,000 in grants to
programs offering adult swim lessons across the country, including
$88,000 in 2017 to 38 programs.

Many of the grant programs are run through U.S. Masters Swimming’s swim
clubs, and club-member volunteers assist USMS-certified adult
learn-to-swim instructors in offering the lessons, especially during the
month of April, before many pools, beaches, and lakes get busy during
warm-weather months.

“The Adult Learn-to-Swim Month campaign gives our members and clubs a
chance to give back by teaching more adults to become safer around
water,” says Bill Brenner, USMS’s chief operating officer. “We know that when
adults learn to swim
, it makes a lasting impact, since adults
who swim tend to also enroll their children in swim lessons.”

Brenner says educating instructors is critical to the success of adult
swim lessons. “Traditional swim-instructor training is focused on
teaching children. Adults learn differently than children do, and our
curriculum teaches instructors how to communicate lifesaving swimming
skills to adults.”

The USMS
Adult Learn-to-Swim Instructor Certification Program
, launched
in 2015, will visit 24
cities this year
. To date, more than 800
instructors
have been certified, with 400 more anticipated by
the end of 2017.

U.S. Masters Swimming encourages all its nationwide programs and members
to participate in April is Adult Learn-to-Swim Month by hosting ALTS
classes in their communities and by donating to the Swimming Saves Lives
Foundation, which is funded by voluntary contributions from the more
than 65,000 USMS members and others.

Anyone interested in finding or offering adult learn-to-swim lessons is
encouraged to visit usms.org/learntoswim.

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About the Swimming Saves Lives Foundation

The Swimming Saves Lives Foundation is the charitable arm of U.S.
Masters Swimming. USMS has been promoting the health and fitness
benefits of swimming for more than 40 years. The foundation provides
grants for adult learn-to-swim classes. For more information, visit usms.org/giving.

Contacts

U.S. Masters Swimming
Holly Neumann, 941-556-6285
hneumann@usmastersswimming.org