Limited Edition Capsule Collection
NEW YORK–(BUSINESS WIRE)–UGG® for Men (a division of Deckers Brands, NYSE: DECK) today announced
it will launch a limited edition fall ‘17 collaboration with designer
Phillip Lim as part of his 3.1 Phillip Lim line. The limited edition
capsule collection will feature four distinct styles of men’s Classic
footwear starting at $250.
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As creative director, Lim took his effortless, modern aesthetic and
reimagined the California-cool Classic boot UGG® for Men is known for.
Featuring the Classic High, Classic Short, Outdoor High and Outdoor
Short boots the four-piece collection includes classic plaids, bright
pops of color and masculine hardware zipper detailing.
“As a designer, I am constantly interested in exploring unexpected
elements to create new aesthetic propositions. One of the reasons I
wanted to collaborate with UGG is because I felt that together we could
create a collection that would inspire a laid back sense of cool. The
approach stemmed from my California roots and memories of wearing UGG –
a pure expression of unexpected fun and casual elegance” – Phillip Lim.
“Phillip Lim brings a fresh perspective to our men’s line,
reimagining our iconic styles in a new way. This collection reflects his
thoughtful craftsmanship in artful stitching and precise detail. We are
thrilled to partner with him on this innovative capsule collection this
season” – Andrea O’ Donnell, UGG® Brand President.
The UGG x 3.1 Phillip Lim collection will be available for purchase on
3.1PhillipLim.com, UGG.com and at select retail stores this fall.
About the UGG® brand
Founded in 1978 by a surfer on the West Coast of California, UGG® is a
global lifestyle brand renowned for its iconic Classic boot and inspired
by its heritage. First worn by Hollywood royalty, fashion editors and
then the world, UGG® designs and retails footwear, apparel, accessories
and homewares with an uncompromising attitude toward quality and
craftsmanship. Delivering more than $1 billion in annual sales, UGG®
partners with the best retailers globally and owns over 130 concept and
outlet stores worldwide in key markets including New York, San
Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For
more information, please visit www.ugg.com.
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed for
both everyday casual lifestyle use and high performance activities. The
Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®,
Teva® and Sanuk®. Deckers Brands products are sold in more than 50
countries and territories through select department and specialty
stores, Company-owned and operated retail stores, and select online
stores, including Company-owned websites. Deckers Brands has a 40-year
history of building niche footwear brands into lifestyle market leaders
attracting millions of loyal consumers globally. For more information,
please visit www.deckers.com.
About 3.1 Phillip Lim
3.1 Phillip Lim’s raison d’être is providing an approachable designer
experience with beautiful everyday classics accented with touches of
madness. The result – cool, easy, chic looks for men and women that
embody youthful elegance and personal style. Phillip Lim debuted his
eponymous brand, 3.1 Phillip Lim, in 2005 to instant success, both
critically and commercially. Over ten years later, the brand is now
available in over 50 countries and 450 boutiques and department stores
worldwide. The company’s vision of designer clothes at contemporary
prices has opened up the once dormant bridge market, establishing itself
as a respected business model and is seen as a pioneering force in the