UGG Shows at London Fashion Week

Iconic Footwear Brand Collaborates with Preen by Thornton Bregazzi
for SS17 Show

LONDON–(BUSINESS WIRE)–UGG® presents an exclusive collaboration with global fashion house Preen
by Thornton Bregazzi. The two piece collection, which was inspired
collaboratively by both fashion brands and features in Preen’s LFW show,
is available to buy for Spring/Summer 2017.

Debuted on the catwalk this morning, the two styles combine a modern,
playful aesthetic with Treadlite by UGG™ technology, creating stylish
yet wearable footwear. Available in black and white, the iconic flatform
style has been updated with oversized bows to create a striking
silhouette and highly covetable collection. The addition of adjustable
utilitarian straps and a chunkysole lends an urban cool to the edit
while still retaining the effortless luxury that UGG® is synonymous for.

As the women’s collection goes from strength to strength, the brand
dispels the perception that UGG is only a cold weather brand, providing
an ever diversifying summer collection which can be worn for both
fashion & function throughout each season.

Preen by Thornton Bregazzi comments:

“The shoes are part of ‘Tokyo Pastel Goths’ and in part the seamless
gloss of Jeff Koons manipulations of balloon and bow Art. We worked with
UGG to develop runway shoes that are effortless and edgy, cute and
tough, it’s all about the attitude.”

Justin Thornton and
Thea Bregazzi

UGG comments:

“I know many people will be surprised by this collaboration but we
have wanted to work with Preen for some time as we saw a great fit with
our core design values. Much like us they have always done their own
thing, regardless of trend and they continue to re-invent the idea of
femininity. The product delivers a different fashion edge for us. We are
really excited by the results and think our customers will be too.”

O’Donnell, President, Fashion Lifestyle, Deckers Brands

Arriving in stores and online February 2017, the full collection debuts
on the catwalk on 18th September 2016.


Download additional backstage/ catwalk images here

Note to Editors
The collection will be available to purchase
through UGG channels worldwide, plus a selection of exclusive wholesale

About the UGG® brand
Founded in 1978 in California, UGG® has
built a reputation on luxury and comfort by using only the finest
materials in the world, employing the highest standards of
craftsmanship, and delivering new and innovative styles. Recognized as a
premium lifestyle brand with more than $1 billion in annual sales, UGG®
offering include: men’s, women’s and kid’s footwear as well as
loungewear, outerwear, home products, cold weather accessories and
handbags. The brand’s concept and outlet stores offer the ultimate brand
experience with 150 locations worldwide, including New York, San
Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For
more information please visit

About Deckers Brands
Deckers Brands is a global leader in
designing, marketing and distributing innovative footwear, apparel and
accessories developed for both everyday casual lifestyle use and high
performance activities. The Company’s portfolio of brands includes UGG®,
Teva®, Sanuk®, Ahnu®, HOKA ONE ONE® and Koolaburra®. Deckers Brands
products are sold in more than 50 countries and territories through
select department and specialty stores, 154 Company-owned and operated
retail stores, and select online stores, including Company-owned
websites. Deckers Brands has a 40-year history of building niche
footwear brands into lifestyle market leaders attracting millions of
loyal consumers globally. For more information, please visit


Lindsey DiCola
Direct: 212-247-8552 x2773
Direct: 212-247-8552 x2772
Mobile: 917-842-2391