Ulta Beauty Announces Addition to Board of Directors

George Mrkonic Appointed Independent Director

BOLINGBROOK, Ill.–(BUSINESS WIRE)–Ulta Beauty (NASDAQ:ULTA) today announced that George Mrkonic,
Non-Executive Chairman of Paperchase Products Limited, a UK-based
retailer of stationery, greeting cards, gifts, and arts and craft
materials, has been appointed to its Board of Directors effective
September 15, 2015. Mr. Mrkonic will also serve as a member of the
Company’s audit committee.

Mr. Mrkonic joins the Ulta Beauty board with more than 30 years of
experience in the retail industry. He has been a director of Paperchase
since 1999, and became the Non-Executive Chairman in 2005. He began his
retail career in 1978 and has led several retail companies including
Herman’s Sporting Goods, Inc., Eyelab, Inc., Kmart Specialty Retailing
Group and Borders Group, Inc.

Mr. Mrkonic currently serves as a member of the Board of Directors of
Brinker International since 2003, AutoZone, Inc. since 2006, and Syntel,
Inc. since 2009. He is a member of the Board of Directors of Gordon
Brothers Group, a global advisory and investment firm, and is Advisor to
Lead Edge Capital, a private equity tech investor.

Mr. Mrkonic received an M.B.A. from Harvard University in 1978, and a
B.A. and an M.A. in Economics from Stanford University in 1975.

“We are excited to welcome George to Ulta Beauty’s Board of Directors,”
said Mary Dillon, Chief Executive Officer. “He brings extensive retail
industry knowledge as well as strategic, financial and corporate
governance skills from his experience as a senior executive and director
of many public companies. I’m confident that George’s insight and
expertise will be extremely valuable to Ulta Beauty as we continue to
execute our growth strategy.”

About Ulta Beauty

Ulta Beauty (NASDAQ: ULTA) is the largest beauty retailer in the United
States and the premier beauty destination for cosmetics, fragrance,
skin, hair care products and salon services. Since opening its first
store 25 years ago, Ulta Beauty has grown to become the top national
retailer providing All Things Beauty, All in One Place™. The Company
offers more than 20,000 products from over 500 well-established and
emerging beauty brands across all categories and price points, including
Ulta Beauty’s own private label. Ulta Beauty also offers a full-service
salon in every store featuring hair, skin and brow services. Ulta Beauty
is recognized for its commitment to personalized service, fun and
inviting stores and its industry-leading Ultamate Rewards loyalty
program. As of August 1, 2015 Ulta Beauty operates 817 retail stores
across 48 states and also distributes its products through its website,
which includes a collection of tips, tutorials and social content. For
more information, visit www.ulta.com.

Contacts

Ulta Beauty
Company Contacts:
Scott Settersten
Chief
Financial Officer
(630) 410-4807
or
Laurel Lefebvre
Vice
President, Investor Relations
(630) 410-5230
or
Media
Contact:
Karen May
Director, Public Relations
(630)
410-5457