Unilever Sells Motions, Just for Me, Consort, Groom & Clean, and the TCB Brand in Africa to Strength of Nature

LONDON & ROTTERDAM, Netherlands–(BUSINESS WIRE)–Unilever today announced that it has sold the Motions, Just for Me,
Consort, and Groom & Clean brands, and also the TCB brand in Africa, to
Strength of Nature, for an undisclosed amount. TCB is currently sold in
a limited number of African countries.

Kees Kruythoff, President of Unilever North America, said: “We remain
committed to the ethnic hair care and men’s grooming categories. We
believe that the Motions, Just for Me, Consort and Groom & Clean brands,
and the TCB brand in Africa will be able to realize their full potential
with Strength of Nature. We will continue to focus on the specific needs
of both multicultural and male consumers with our global brands.”

Mario de la Guardia, Strength of Nature CEO, added: “We are very excited
to add these brands to Strength of Nature’s growing portfolio, and to
further expand our international business with the acquisition of the
African rights for TCB. These are trusted brands, each with a strong
legacy and high awareness, reinforcing Strength of Nature’s commitment
to providing affordable and quality hair care products to our consumers.
Each provides an excellent foundation for renewed growth and expanded
innovation, and we look forward to building these brands.”


This announcement may contain forward-looking statements, including
‘forward-looking statements’ within the meaning of the United States
Private Securities Litigation Reform Act of 1995. Words such as ‘will’,
‘aim’, ‘expects’, ‘anticipates’, ‘intends’, ‘looks’, ‘believes’,
‘vision’, or the negative of these terms and other similar expressions
of future performance or results, and their negatives, are intended to
identify such forward-looking statements. These forward-looking
statements are based upon current expectations and assumptions regarding
anticipated developments and other factors affecting the Unilever group
(the “Group”). They are not historical facts, nor are they guarantees of
future performance.

Because these forward-looking statements involve risks and
uncertainties, there are important factors that could cause actual
results to differ materially from those expressed or implied by these
forward-looking statements. Among other risks and uncertainties, the
material or principal factors which could cause actual results to differ
materially are: Unilever’s global brands not meeting consumer
preferences; Unilever’s ability to innovate and remain competitive;
Unilever’s investment choices in its portfolio management; inability to
find sustainable solutions to support long-term growth; customer
relationships; the recruitment and retention of talented employees;
disruptions in our supply chain; the cost of raw materials and
commodities; the production of safe and high quality products; secure
and reliable IT infrastructure; successful execution of acquisitions,
divestitures and business transformation projects; economic and
political risks and natural disasters; financial risks; failure to meet
high ethical standards; and managing regulatory, tax and legal matters.
Further details of potential risks and uncertainties affecting the Group
are described in the Group’s filings with the London Stock Exchange,
Euronext Amsterdam and the US Securities and Exchange Commission,
including in the Group’s Annual Report on Form 20-F for the year ended
31 December 2014 and the Annual Report and Accounts 2014. These
forward-looking statements speak only as of the date of this
announcement. Except as required by any applicable law or regulation,
the Group expressly disclaims any obligation or undertaking to release
publicly any updates or revisions to any forward-looking statements
contained herein to reflect any change in the Group’s expectations with
regard thereto or any change in events, conditions or circumstances on
which any such statement is based.

About Unilever:

Unilever is one of the world’s leading suppliers of Food, Home and
Personal Care products with sales in over 190 countries and reaching 2
billion consumers a day. It has 172,000 employees and generated sales of
€48.4 billion in 2014. Over half (57%) of the company’s footprint is in
developing and emerging markets. Unilever has more than 400 brands found
in homes around the world, including Persil, Dove, Knorr, Domestos,
Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and

Unilever’s Sustainable Living Plan (USLP) commits to:

  • Decoupling growth from environmental impact.
  • Helping more than a billion people take action to improve their health
    and well-being.
  • Enhancing the livelihoods of millions of people by 2020.

Unilever was ranked number one in its sector in the 2014 Dow Jones
Sustainability Index. In the FTSE4Good Index, it achieved the highest
environmental score of 5. It led the list of Global Corporate
Sustainability Leaders in the 2014 GlobeScan/SustainAbility annual
survey for the fourth year running, and in 2015 was ranked the most
sustainable food and beverage company in Oxfam’s Behind the Brands

Unilever has been named in LinkedIn’s Top 3 most sought-after employers
across all sectors.

For more information about Unilever and its brands, please visit www.unilever.com.
For more information on the USLP: www.unilever.com/sustainable-living/

About Strength of Nature

Strength of Nature is one of the fastest growing companies in the
multi-cultural hair care category, driven by its strong commitment to
consumer understanding and product innovation. Strength of Nature’s
mission is to deliver high quality, innovative hair care products to
multi-cultural men and women at fair and affordable prices.

Strength of Nature markets a number of leading brands including
Profectiv MegaGrowth, African Pride, Dream Kids, Beautiful Textures,
Elasta QP, Soft & Beautiful, Soft & Beautiful Botanicals, Proline and


Strength of Nature Media:
For Strength of Nature
de Wilde, 912-234-3700
Helen Shelton, 212-593-6443
Unilever PLC (London)
Laura Misselbrook, +44 7825
049 163
NV (Rotterdam)
Freek Bracke, +31 (0) 10 2174844
North America (Englewood Cliffs, NJ)
Jaime Stein, +1-201-894-7760