UnitedHealthcare’s Baby Blocks Helps Expectant Mothers in Kansas Deliver Healthy Babies

DODGE CITY, Kan.–(BUSINESS WIRE)–Expectant mothers who enroll in UnitedHealthcare Community Plan’s Baby
Blocks®
interactive incentive program receive better pre- and
postnatal care, keep healthy-baby appointments and maintain healthy
behaviors through their pregnancies, as well as deliver healthy babies.


Baby Blocks helps manage doctor visits and other baby care
during pregnancy and the first two years of their baby’s life. The
interactive tool is available to women covered by
UnitedHealthcare Community Plan in 14 states, including Kansas.
Expectant moms receive incentives for completing prenatal, postpartum
and healthy-baby appointments. Users can access Baby Blocks
via the app on their iPhones and Android smartphones.

“We have received much positive feedback from moms and moms-to-be using
UnitedHealthcare’s Baby Blocks,” said Tim Spilker, CEO of
UnitedHealthcare Community Plan of Kansas. “This is a fun and
easy-to-use tool that expectant moms and new moms can use to help find
maternity coaches, schedule appointment reminders and receive health
tips that give mothers the opportunity to improve their health and the
health of their babies.”

In Kansas, the infant mortality rate is more than 6 per 1,000 live
births, ranking the state 25th, according to United Health
Foundation’s 2014
America’s Heath Rankings®
report. And more than 7
percent of babies weigh less than 2,500 grams (5 pounds, 8 ounces). Baby
Blocks
can help increase safe and healthy pregnancies and
deliveries. Since its launch less than a year ago in Kansas, more than
54 percent of eligible women have enrolled, and 1,487 babies have been
born.

The program enables users to receive email appointment alerts and
wellness-related text messages, connect directly with maternity nurses
and earn rewards for keeping the appointments. Rewards include gift
cards to retail outlets, and maternity-related items such as teething
rings, diaper bags, thermometers and other items.

UnitedHealthcare offers health benefits, including employer-sponsored,
Medicare and Medicaid health plans, to nearly 540,000 people in Kansas
and partners with more than 14,000 care providers and 158 hospitals
across the state.

About UnitedHealthcare

UnitedHealthcare is dedicated to helping people nationwide live
healthier lives by simplifying the health care experience, meeting
consumer health and wellness needs, and sustaining trusted relationships
with care providers. The company offers the full spectrum of health
benefit programs for individuals, employers, military service members,
retirees and their families, and Medicare and Medicaid beneficiaries,
and contracts directly with more than 850,000 physicians and care
professionals, and 6,000 hospitals and other care facilities nationwide.
UnitedHealthcare is one of the businesses of UnitedHealth Group
(NYSE:UNH), a diversified Fortune 50 health and well-being company. For
more information, visit UnitedHealthcare at www.uhc.com
or follow @myUHC on Twitter.

Click
here to subscribe to Mobile Alerts for UnitedHealth Group.

Contacts

UnitedHealthcare
Molly McMillen, 952-931-6029
molly.mcmillen@uhc.com