UnitedHealthcare’s Baby Blocks Helps Expectant Mothers in Louisiana Deliver Healthy Babies

  • Expectant mothers who enroll in the online program keep
    health-baby appointments and maintain healthy behaviors throughout
  • Interactive incentive program available to Louisiana residents
    enrolled in UnitedHealthcare Medicaid plan

NEW ORLEANS–(BUSINESS WIRE)–Expectant mothers who enroll in UnitedHealthcare Community Plan’s Baby
interactive incentive program keep healthy-baby appointments
and maintain healthy behaviors through their pregnancies, as well as
deliver healthy babies.

Baby Blocks helps new moms manage doctor visits and other
baby care during pregnancy and the first 15 months of their baby’s life.
The interactive tool is available to women covered
by UnitedHealthcare Community Plan in Louisiana and 15 other states.
Expectant moms receive incentives for completing prenatal, postpartum
and healthy-baby appointments. Users can access Baby Blocks via a mobile
web application on their iPhones and Android smartphones.

“We know there’s a need to help moms and expectant moms keep up with the
number of appointments related to their babies’ health. Baby Blocks is
an award-winning resource that can help fill this need,” said Dr. Ann
Kay Logarbo, chief medical officer of UnitedHealthcare Community Plan of
Louisiana. “UnitedHealthcare is excited to be able to bring this
technology to our customers and see the positive impact it will have on
their health and the health of their babies.”

Louisiana ranks 49th in low birth weight, according to United
Health Foundation’s 2014 America’s
Heath Rankings®
. Nearly 11 percent of children born in Louisiana
weigh less than 5 pounds/8 ounces. Baby Blocks is designed to
increase safe and healthy pregnancies and deliveries.

The program enables users to receive email and text message appointment
alerts, connect directly with maternity nurses and earn rewards for
keeping the appointments. Rewards include gift cards to retail outlets,
and maternity-related items including teething rings, diaper bags and

UnitedHealthcare serves 735,000 people in Louisiana with a network of
158 hospitals and nearly 13,000 physicians and other care providers

About UnitedHealthcare

UnitedHealthcare is dedicated to helping people nationwide live
healthier lives by simplifying the health care experience, meeting
consumer health and wellness needs, and sustaining trusted relationships
with care providers. The company offers the full spectrum of health
benefit programs for individuals, employers, military service members,
retirees and their families, and Medicare and Medicaid beneficiaries,
and contracts directly with more than 850,000 physicians and care
professionals, and 6,000 hospitals and other care facilities nationwide.
UnitedHealthcare is one of the businesses of UnitedHealth Group (NYSE:
UNH), a diversified Fortune 50 health and well-being company. For more
information, visit UnitedHealthcare at www.uhc.com
or follow @myUHC on Twitter.

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Buddy Castellano, 952-931-4775