Expectant mothers who enroll in the online program keep
healthy-baby appointments and maintain healthy behaviors throughout
Interactive incentive program available to Tennesseans enrolled
in UnitedHealthcare Medicaid plan
KNOXVILLE, Tenn.–(BUSINESS WIRE)–Expectant mothers who enroll in UnitedHealthcare Community Plan’s Baby
Blocks® interactive incentive program keep healthy-baby
appointments and maintain healthy behaviors through their pregnancies,
as well as deliver healthy babies.
Baby Blocks helps new and expectant moms manage doctor
visits and promotes healthy behavior during pregnancy and the first 15
months of their baby’s life. The interactive tool is
available to women covered by UnitedHealthcare Community Plan in 16
states, including Tennessee. Expectant moms receive incentives for
completing prenatal, postpartum and healthy-baby appointments. Users can
access Baby Blocks via a mobile web application on their
iPhones and Android smartphones.
“The response we’ve received from moms and mom’s to be that are using
UnitedHealthcare’s Baby Blocks program has been very
positive,” said Rita Johnson-Mills, CEO of UnitedHealthcare Community
Plan of Tennessee. “This fun and easy-to-use tool gives mothers a
helping hand – it’s an opportunity to improve their health and the
health of their babies, and receive some rewards as well.”
In Tennessee, the infant mortality rate is more than 7 per 1,000 live
births, ranking the state 41st , according to United Health
America’s Heath Rankings® report, and more than 9 percent
of babies weigh less than 2,500 grams (5 pounds, 8 ounces). Baby
Blocks can help increase safe and healthy pregnancies and
deliveries. Since its launch in Tennessee in 2012, more than 9,000
babies have been born.
The program enables users to receive email appointment alerts and
wellness-related text messages, connect directly with maternity nurses
and earn rewards for keeping the appointments. Rewards include gift
cards to retail outlets, and maternity-related items such as teething
rings, diaper bags, thermometers and other items.
UnitedHealthcare serves more than 1 million people in Tennessee with a
network of 142 hospitals and more than 25,000 physicians and other care
is dedicated to helping people nationwide live healthier lives by
simplifying the health care experience, meeting consumer health and
wellness needs, and sustaining trusted relationships with care
providers. The company offers the full spectrum of health benefit
programs for individuals, employers, military service members, retirees
and their families, and Medicare and Medicaid beneficiaries, and
contracts directly with more than 850,000 physicians and care
professionals, and 6,000 hospitals and other care facilities nationwide.
UnitedHealthcare is one of the businesses of UnitedHealth Group (NYSE:
UNH), a diversified Fortune 50 health and well-being company. For more
information, visit UnitedHealthcare at www.uhc.com
or follow @myUHC on Twitter.
Buddy Castellano, 952-931-4775