VeganSmart and Former Bad Boy Records Hip Hop Artist Styles P Team Up to Bring a Fresh Plant-Based Message and Launch New Product Line Love is Love

LOS ANGELES–(BUSINESS WIRE)–#StylesP–VeganSmart, a Naturade product, continues to identify innovative
partnerships that amplify the message of a plant-based lifestyle by
reaching communities without convenient access to healthy options. In a
new joint venture, Love is Love, a product extension for VeganSmart,
VeganSmart and former Bad Boy Records hip hop artist Styles P have
created a new movement born from the hip hop artist’s own dedication to
health and wellness and a new flavor Cookies and Cream. The Love is Love
product line is a plant-based all-in-one nutritional protein shake
exclusively placed in the underserved communities that need them the

Styles P has lead the introduction of a series of fresh juice bars with
locations surrounding the New York City metro area. Styles P has also
recruited his hip hop trio’s, The Lox, group member Jadakiss, another
long-standing pillar in the hip hop community and former Bad Boy Records
artist, in the journey. The Juices for Life fresh juice bars are
providing easy access to fresh juices for poorer neighborhoods where
healthy living is seldom promoted or encouraged. The mission of the
Juice for Life bars is to educate their customers on how to choose to be
healthy and how certain foods can be toxic and potentially lead to
unhealthy results.

To support the introduction of the Love is Love brand, VeganSmart and
Styles P will be debuting the product line at the Green Festival
Saturday 16th 2016 at the Jacob Javits Center in New York
City. “We at Naturade couldn’t be more excited about this joint
venture with Styles P.
His dedication to providing healthy
options to poor neighborhoods without access to fresh food, and possibly
food deserts, is exactly what drew us to his movement.
With the
Love is Love joint venture, we hope to support his efforts which we feel
is one and the same as ours.
VeganSmart is a healthy alternative
and we focus continually on bringing our products to the communities
that need them the most. Whether you are vegan, or are just trying to
eat a more healthy diet, VeganSmart is for you.”
– Naturade owner
and CMO, Kareem Cook

The Love is Love product line and more information about the Cookies and
Cream new flavor can be found by visiting
From in-store events to outdoor brunch parties, VeganSmart is committed
to the education and the introduction of healthier lifestyles for the
community. For more information about VeganSmart products, recipes,
wellness tips, or upcoming events visit

About VeganSmart

VeganSmart is a complete vegan protein blend that was introduced in 2014
as a healthy all in one nutritional shake specifically created for
vegans or the vegan curious. It contains a whole food complex of 9
different healthy colorful fruits and vegetables known to contain
polyphenols, antioxidants and flavonoids to support overall wellness. In
addition, it also contains 22 vitamins and minerals, a healthy dose of
fiber and omega blends, prebiotics and digestive enzymes. Vegan Smart
has been embraced by vegans and non-vegans as their all in one
nutritional shake of choice because of the taste and nutritional power
that comes with each product.

About Naturade:

Naturade has been well known for its commitment to improving the health
and well-being of consumers with innovative, natural products since
1926. For seven decades, the company has developed a range of beneficial
products that improve health and beauty by restoring the natural balance
between nutrients and foodstuffs. Naturade has taken the reins as an
innovator in the natural products industry as a provider of natural
health products worldwide.

Naturade pioneered the introduction of soy protein powders in the 1950s
and over the years, Naturade has manufactured and distributed a variety
of health-related products including vitamins, nutritional supplements,
skin care and hair care products.

Naturade’s commitment to quality is well regarded as a standard of
excellence in the dietary supplement industry, thus offering a healthier
way to life naturally. The company’s priority and standard of excellence
demands effective, nutritional quality controls. These controls are
integrated through every phase of product development and production.
Naturade’s commitment inspires the company to pursue greater and more
advanced technology to ensure only the highest quality possible in its


for Naturade
Lisa Jammal