Victorinox Swiss Army Launches $5K Swiss Army Knife Design Contest

Students invited to design a Swiss Army Knife handle inspired by New
York City or Los Angeles; Top two winning designs receive $5,000 prize

MONROE, Conn.–(BUSINESS WIRE)–Victorinox
Swiss Army Inc.
, the company renowned for the iconic Swiss Army
Knife, today launched a design contest for students ages 16 and up to
design a Swiss
Army Knife
handle inspired by New York City or Los Angeles.

The ‘little red pocket knife’ with cross and shield emblem is for many a
personal rite of passage growing up as Swiss Army Knives are passed down
through generations and evokes memories of time shared with family and
friends.

Looking for the creative talent of tomorrow, and giving the next
generation an opportunity to put their unique imprint on Swiss Army
Knives, Victorinox Swiss Army created this contest for students to put
on display their visual creativity and have a chance to win a $5,000
‘scholarship’ plus have their winning design sold in select Victorinox
Swiss Army brand stores.

Designs can be submitted at DesignSAK.com
from September 15-30, 2015. Following the entry period, up to 10 of the
top submissions for designs inspired by New York City and Los Angeles as
judged by an internal Victorinox Swiss Army panel will be posted to DesignSAK.com
where fans can vote on their favorites from October 1-8, 2015.

“We are thrilled to offer this unique opportunity to students
nationwide,” said Dennis Piretra, Senior Vice President of Marketing for
Victorinox Swiss Army, North America. “This contest provides a unique
medium for emerging talent to showcase their visual and creative point
of view on an iconic product such as the Swiss Army Knife.”

One winner will be selected for New York City and one for Los Angeles.
Winners will be announced on October 15, 2015.

Entrants must be 16 years of age or older and a legal resident of the
contiguous United States. For the full list of contest rules please
visit www.DesignSAK/Rules.

About Victorinox Swiss Army

Victorinox produces and sells unique, high quality products worldwide
which are of practical use in differing areas of life: Swiss Army
Knives, Cutlery, Watches, Travel Gear, Apparel and Fragrances. The head
office of the company is in Ibach, Schwyz, in the heart of Switzerland.
This is where the founder of the company Karl Elsener first set up his
cutler’s business in 1884 and, a few years later, designed the legendary
“Original Swiss Army Knife”.

To learn more about Victorinox Swiss Army’s portfolio of products please
visit SwissArmy.com.

Contacts

Media:
Victorinox Swiss Army Inc.
Leah Pepper,
212-334-4623 ext. 7311
Public Relations Manager
Leah.Pepper@SwissArmy.com