Vision Critical Honours Visionary Award Winners and Partners at the APAC Customer Intelligence Summit in Sydney

Australia’s largest general insurer, IAG, and the Art Gallery of New
South Wales were recognized for excellence at the annual conference,
which highlights best practices in customer engagement for marketing
effectiveness, product innovation, and customer experience design

SYDNEY–(BUSINESS WIRE)–Customer-centric business professionals across a wide range of
industries and roles gathered recently in Sydney for the annual Vision
Critical APAC Customer Intelligence Summit. The Summit was an
opportunity for marketers, customer experience designers, market
researchers and product innovators to meet and learn from thought
leaders, and each other, about engaging customers for insight that helps
them make better business decisions.

“Our annual Customer Intelligence Summit is a great opportunity for us
to learn from our customers and for our customers to learn from each
other,” said Peter Harris, EVP and Managing Director, Asia Pacific for
Vision Critical. “In a rapidly evolving ecosystem, the exposure to
real-world examples, combined with thought leadership and best
practices, has proven to be invaluable. It’s why our customers keep
coming back to the Summit each year.”

The Customer Intelligence Summit is also an opportunity for Vision
Critical to recognize the winners of its APAC
2016 Visionary Awards
, a program that honours customers who embrace
and excel in utilizing customer intelligence to improve their
organization’s performance in three key areas: customer experience,
marketing effectiveness and product innovation. All award winners and
finalists were featured on the Summit agenda, sharing the successes of
their communities and the impact they have had on their respective
organizations.

The 2016 Visionary of the Year for Asia Pacific was awarded to IAG. IAG
were recognised for using customer insight to better inform the
development of its NRMA Insurance ‘DIY Deidre’ marketing campaign which
helped to drive significant online engagement for the brand. Runners-up
for the Visionary of the Year were Globe Telecom, News Corp Australia,
and Telstra.

The Art Gallery of New South Wales was recognized with the Visionary
Award for Rookie of the Year, a new category reserved for communities
launched within the last 12 months. In the roughly six months since the
Gallery Insiders insight community was launched, members have helped
guide a marketing campaign that significantly impacted exhibition
visitation, and provided valuable feedback on the visitor experience
that is being used to guide planned improvements. Runners-up for Rookie
of the Year were eBay Australia and New Zealand, HESTA, and oOh! Media.

In addition to the Visionary Awards, Vision Critical recognized its
Partner of the Year for the APAC region: ABN Impact. ABN Impact has been
a Value Added Reseller for Vision Critical since 2012, deploying Insight
Communities on behalf of clients across multiple countries and sectors
to help them get closer to their customers.

Two more Vision Critical Customer Intelligence Summits will take place
in London and Chicago in September. For more information or to register,
follow the links below:

About Vision Critical

Vision Critical provides a cloud-based customer intelligence platform
that allows companies to build engaged, secure communities of customers
they can use continuously, across the enterprise, for ongoing, real-time
feedback and insight. Designed for today’s always-on, social and mobile
savvy customer, Vision Critical’s technology helps large,
customer-centric enterprises discover what their customers want so they
can deliver what they need. Unlike traditional customer research, which
is slow, expensive and gathers dust on a shelf, Vision Critical’s
customer intelligence platform replaces static data and cumbersome
reports with real-time actionable customer intelligence that companies
need to build better products, deliver better services and achieve
better business outcomes.

Hundreds of high-performance organizations use Vision Critical’s
technology. Follow us on Twitter at https://twitter.com/visioncritical.

Contacts

Media Inquiries
Vision Critical
Sharlene Myers
media@visioncritical.com