Vitals Appoints First Chief Digital Officer, Ellie Hirschhorn

LYNDHURST, N.J.–(BUSINESS WIRE)–Vitals, a leader in providing health care transparency and engagement
solutions, announced that Ellie Hirschhorn has joined the company as its
first Chief Digital Officer. She will be charged with maximizing the
consumer experience and evolving the website to empower
consumers to shop for health care providers with confidence.

Hirschhorn was previously Chief Digital Officer and Executive Vice
President at Simon & Schuster where she was responsible for the
company’s global digital initiatives, including websites, mobile, CRM,
ecommerce platforms, content syndication and operations. Prior to Simon
& Schuster, Hirschhorn was EVP, Digital at another CBS division, CBS
College Sports. She previously served as Chief Operating Officer at
MediaNet, a digital subscription music company and was General Manager

“The evolution of our consumer website and consumer business to be the
leader in helping consumers shop for care like an expert is fundamental
and foundational to the mission of Vitals,” said Heyward Donigan, CEO of
Vitals. “I’m excited to be bringing an executive of Ellie’s caliber onto
the team to develop and execute a consumer digital strategy that will
help Vitals become the trusted advisor for health care decisions on the

“Throughout my career, I’ve been drawn to companies that use technology
to transform industries and improve the consumer experience,” said
Hirschhorn. “Vitals has an exciting, disruptive opportunity to make
health care decision-making more transparent during the largest health
care reform of our time.”

About Vitals

Vitals empowers everyone to shop for their health care like an expert.
We bring together cost and quality transparency along with innovative
consumer engagement programs to help people select high-quality,
lower-cost care. Vitals leads the market with incentive and engagement
programs that pay people to shop. Our solutions achieve measurable and
sustainable savings for consumers, employers and health plans. Vitals
helps more than 120 million people each year access better, more
affordable care.

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Rosie Mattio, 917-583-6349