Wake Forest Selects Impact Cryotherapy for Leading Edge Technology

ATLANTA–(BUSINESS WIRE)–Impact
Cryotherapy
announced today that the Wake Forest men’s basketball
program has added its state-of-the-art whole
body cryotherapy chamber
to aid players’ performance and recovery.
Atlanta-based Impact Cryotherapy is a national leader in designing and
manufacturing whole body cryotherapy systems.

“The state-of-the-art Impact Cryotherapy unit is a great addition to our
program,” said Ryan Horn, Wake Forest Director of Sports Performance for
Men’s Basketball. “As a staff, we are constantly striving to find the
most efficient and effective ways to improve our student-athletes’
recovery and performance.”

Cryotherapy
is used around the world to maintain fitness and increase energy. Whole
body cryotherapy
helps athletes prepare for competition, recover
faster from workouts and train harder.

“In the highly competitive ACC, we are always looking for an edge,” said
Wake Forest head coach Danny Manning. “With the cryotherapy chamber, we
are able to make sure our athletes are constantly performing at their
maximum potential.”

The athlete stands on an adjustable platform inside the chamber, so his
head remains outside the chamber at all times. The chamber is filled
with nitrogen vapor, which drops the temperature to a range of (minus) –
120°C to -140°C and temporarily lowers the temperature of the skin’s top
layer. The treatment lasts a maximum of three minutes. Once out of the
chamber, the body immediately reheats.

“We commend Wake Forest for being at the forefront of a global movement
that incorporates whole body cryotherapy into the training and recovery
regimen for athletes,” said Richard
E. Otto, Chief Executive Officer and Co-Founder of Impact Cryotherapy
.
“Whether it’s a weekend warrior or a top-level professional athlete,
cryotherapy can play an important role in maintaining and improving
fitness levels.”

Extreme cold has been used to treat inflammation for centuries.
Cryotherapy was used to treat rheumatoid arthritis in Japan beginning in
the 1970s and that procedure spread to Europe, which developed the whole
body cryotherapy systems in use today. Impact Cryotherapy is an
American-designed and American-manufactured system.

“The ACC is one of the best basketball conferences in the country, and
every game is a dog fight,” said Horn. “When you combine that with the
travel, practice and academic demands being placed on today’s
student-athletes, the need for recovery is paramount. With this
technology we are able to perform the same amount of treatments in a
third of the time when compared to traditional ice baths. As a program,
we are always looking for a competitive edge. We want to be the most
progressive and technologically advanced collegiate basketball program
in the country. Cryotherapy is another step towards achieving that goal.”

About Impact Cryotherapy

Impact Cryotherapy is the national leader in designing and manufacturing
whole body cryotherapy systems. Used for pain management, athletic
performance enhancement and other health and wellness purposes, the
company’s state-of-the-art systems are sleek, attractive single-person
chambers that are manufactured in the United States in ISO 9001 and ISO
14001 certified facilities and have achieved UL listing. Impact
Cryotherapy is redefining the age-old technique of cryotherapy with
advanced technology and aesthetics to deliver unmatched efficiency,
comfort and reliability. Learn more at www.impactcryo.com.

Contacts

Laura Campbell & Associates
Laura Campbell, 615-579-6599
CEO
laura@laura-campbell.com