Walgreens and PeopleForBikes Kick Off “Ride On For Red Nose Day” Cycling Challenge Across America

Chef-Cyclist Seamus Mullen, pro cyclist Jeremy Powers and two
dozen pro-level riders join West Coast and East Coast Road Rides to
fundraise to end child poverty

DEERFIELD, Ill.–(BUSINESS WIRE)–Pro-level cyclists, individuals and groups will be pedaling across the
country throughout May in Ride On For Red Nose Day events, raising funds
to help end child poverty.

On For Red Nose Day
, powered by Walgreens
and PeopleForBikes
in support of Red Nose Day and in honor of National Bike Month, is a
series of bicycle-related activities and challenges for riders across
America who are passionate about helping children in need.

“We are eager to hit the road with Ride On for Red Nose Day, an exciting
initiative we are proud to introduce this year with PeopleForBikes,”
said Alex Gourlay, co-chief operating officer of Walgreens Boots
Alliance. “It’s a wonderful way of getting communities together and
helping people be happy and healthy, while making an impact on the
effort to end child poverty. These rides continue our commitment to the
United Nation’s Sustainable Development Goals to support wellbeing
around the world, for which we were honored last year with the Global
Leadership Award from the UN Foundation. We look forward to being a part
of these amazing rides in support of Red Nose Day this year.”

Ride On For Red Nose Day Road Rides

On For Red Nose Day Road Rides
, multi-day cycling events being held
on the West Coast and East Coast, bring together pro-level cyclists who
will tackle challenging, four-day routes to raise tens of thousands of
dollars in support of Red Nose Day. Ride On For Red Nose Day Road Rides
give participants the opportunity to experience a fully-supported,
professional grade cycling expedition through spectacular scenery.
Participants will ride with several notable cyclists and athletes,

  • Award-winning chef and cyclist Seamus Mullen
  • Professional racing cyclist Jeremy Powers
  • US National Team cyclist Janel Holcomb
  • Ride On event series founder and professional racing cyclist Tim

Ride On For Red Nose Day Road Ride participants will pedal 400 miles
along each route to help children in need. Representatives from
Walgreens, PeopleForBikes and members of the communities along the way
will also participate in their journey and experience.

West Coast Route, April 30 – May 3

The four-day ride starts with a rider Meet and Greet in Santa Barbara at
East Beach commencing at 11 a.m. PT on April 30 followed by the first
leg around Santa Barbara County. Then on Day 2, riders will head out
through the hills surrounding Ojai, through Santa Clarita’s avocado
groves and around the rim of the Mojave Desert, before a final approach
into Las Vegas through the spectacular Red Rock Canyon on May 3. Riders
will make their way down Las Vegas Boulevard and end their journey at a
rider congratulatory rally with members of the local community, among
other special guests.

East Coast Route, May 21 – May 25

The second ride kicks off from historic Boston on May 21, where riders
will head west through Massachusetts’ “Happy Valley” toward Saratoga
Springs, N.Y. The ride tours some of the Northeast’s most classic roads
and along the Hudson River Valley, arriving at Herald Square Park in New
York City on the afternoon of May 24, just in time to celebrate Red Nose
Day on May 25.

Ride On for Red Nose Day Challenge

Individuals and groups across America are invited to get their “Noses
On” and ride their bicycles for fun and fitness and make a pledge to
donate to Red Nose Day for each mile pedaled in a new virtual Ride
On For Red Nose Day Challenge
. Riders in cycling clubs can donate to
match the total miles from their next group ride, or groups of families
and friends can ride and support Red Nose Day together on local bike
paths. Spin and studio cycling enthusiasts can elect to donate a set
amount for each minute they spin and are encouraged to motivate their
classmates to do the same.

All donations raised during the Ride On activities will benefit the Red
Nose Day Fund
, and people across the country are encouraged to
participate to show their support. To sign up for the challenge and for
more information, visit rideon4rednoseday.com.

Walgreens Red Nose Day Impact

Red Nose Day has raised more than $1 billion globally since its launch
in the UK in 1988. For Walgreens
Boots Alliance
, a global, pharmacy-led health and wellbeing
enterprise, Red Nose Day is an anchor for the company’s goal of
supporting health and wellbeing. Walgreens, as part of the Retail
Pharmacy USA Division of Walgreens Boots Alliance, raised more than $20
million in the U.S. in 2016, supported through sales of Red Noses,
providing funds for programs that keep children in need safe, healthy
and educated, here in the U.S. and across the globe.

Beneficiaries of the Red Nose Day Fund include the Boys & Girls Clubs of
America, which provides safe places for children to learn and play after
school; Children’s Health Fund, which brings essential medical services
to underserved children; hunger relief organization Feeding America;
Save the Children, which provides critical early childhood programs, as
well as charity: water; Gavi, the Vaccine Alliance; National Council of
La Raza; and The Global Fund.

This year, the Red Nose Day campaign will culminate in a night of
special television programming celebrating Red Nose Day on May 25
starting at 8 p.m. ET on NBC. For more information on Red Nose Day and
how to get involved, visit walgreens.com/RedNoseDay
and Walgreens on Facebook,
and Instagram.

About Walgreens

Walgreens (www.walgreens.com),
one of the nation’s largest drugstore chains, is included in the Retail
Pharmacy USA Division of Walgreens Boots Alliance, Inc. (NASDAQ: WBA),
the first global pharmacy-led, health and wellbeing enterprise. More
than 10 million customers interact with Walgreens each day in
communities across America, using the most convenient, multichannel
access to consumer goods and services and trusted, cost-effective
pharmacy, health and wellness services and advice. Walgreens operates
8,175 drugstores with a presence in all 50 states, the District of
Columbia, Puerto Rico and the U.S. Virgin Islands, along with its
omnichannel business, Walgreens.com. Approximately 400 Walgreens stores
offer Healthcare Clinic or other provider retail clinic services.

About Red Nose Day

Red Nose Day (rednoseday.org) is run by the non-profit organization
Comic Relief Inc. (comicrelief.org), a registered 501(c)(3) American
public charity. Red Nose Day started in the U.K., built on the
foundation that the power of entertainment can drive positive change.
Red Nose Day has raised over $1 billion globally since the campaign’s
founding in 1988. Red Nose Day launched in the U.S. in 2015 with a
mission to raise money and awareness to end child poverty, and has
raised over $60 million to date for the cause. Money raised for the
campaign goes to the Red Nose Day Fund, which supports programs that
keep children in need safe, healthy and educated, both in America and
abroad. Since launching in the U.S., Red Nose Day has received generous
support from millions of Americans, and many outstanding partners,
including Walgreens, NBC, Mars, and the Bill & Melinda Gates Foundation.

About PeopleForBikes

PeopleForBikes, the nation’s leading bike advocacy organization, is
uniting millions of individuals, thousands of businesses and hundreds of
communities to make better bike riding for everyone. The Ride On event
series promotes the importance of safe bike infrastructure (lanes, paths
and trails), shows that shared respect and courtesy is essential on the
road, and highlights the long list of positive personal and community
outcomes that bicycling generates. When people ride bikes, great things
happen. Join us at PeopleForBikes.org.


For Walgreens
Beatrice Jimenez, (212) 614-4725
Peters, (847) 315-1232