Walgreens Expands Beauty Offering with Addition of NYX Professional Makeup Products

Nearly 2,000 Walgreens stores to carry curated assortment of NYX
Professional Makeup products by fall 2017

today announced the addition of NYX
Professional Makeup
products to its cosmetics selection, marking the
latest enhancement as part of Walgreens’ beauty differentiation program,
a multi-year, multi-phase initiative to provide an elevated beauty
experience to Walgreens customers. NYX Professional Makeup products will
be available in nearly 2,000 Walgreens stores across the U.S. and Puerto
Rico by this fall, and are currently available on Walgreens.com.

“We are pleased to offer NYX Professional Makeup products to our beauty
customers as we continue our journey to become America’s most loved
beauty destination,” said Lauren Brindley, group vice president and
general merchandise manager, Walgreens. “NYX Professional Makeup
products are known for exceptional quality at affordable prices, and new
products and experiences are key to our ongoing transformation in this

In addition to carrying a selection of NYX Professional Makeup products,
select Walgreens stores will also offer testers for NYX Professional
Makeup, L’Oreal and Maybelline branded products by the end of the year.

The Walgreens beauty differentiation initiative began to roll out in
2016, and has since included the addition of trusted brands such as No7
and Soap & Glory on Walgreens.com and in 1,800 Walgreens stores, and
most recently Walgreens has added Botanics, an all-natural line of
products, to its website and to select stores as part of the program. A
new beauty consultant role has also been introduced at select stores as
part of the beauty differentiation initiative, providing customers with
expert advice on clinical skin care and cosmetics.

To learn more about Walgreens, please visit www.walgreens.com.

About Walgreens

Walgreens (www.walgreens.com),
one of the nation’s largest drugstore chains, is included in the Retail
Pharmacy USA Division of Walgreens Boots Alliance, Inc. (NASDAQ: WBA),
the first global pharmacy-led, health and wellbeing enterprise. More
than 10 million customers interact with Walgreens each day in
communities across America, using the most convenient, multichannel
access to consumer goods and services and trusted, cost-effective
pharmacy, health and wellness services and advice. Walgreens operates
8,175 drugstores with a presence in all 50 states, the District of
Columbia, Puerto Rico and the U.S. Virgin Islands, along with its
omnichannel business, Walgreens.com. Approximately 400 Walgreens stores
offer Healthcare Clinic or other provider retail clinic services.

About NYX Professional Makeup:

NYX Professional Makeup, named after the Greek goddess who ruled the
night and symbolized beauty and power, is known for high-quality,
professional makeup at accessible prices. A leader in the global color
cosmetics industry, NYX Professional Makeup is defined by exceptional
quality products with rich pigments and high payoff. Featuring a range
of classic, seasonal and on-trend cosmetics, NYX Professional Makeup is
a must-have among beauty lovers and professional makeup artists. While
headquartered in the heart of Los Angeles, NYX Professional Makeup is a
global brand available in over 70 countries at thousands of retailers
consisting of specialty beauty and fashion stores, freestanding shops
and beauty supply stores, as well as on www.nyxcosmetics.com


Allison Mack