Walmart Leans in on Quality Brands in Baby, Reduces Stress for Parents
BENTONVILLE, Ark.–(BUSINESS WIRE)–Building on the positive customer response to the Evenflo Advanced
SensorSafe™ Embrace Infant Car Seat, Walmart and Evenflo today announced
they have once again teamed up for a first-of-its kind car seat, now
available for toddlers. The new, exclusive Evenflo
SensorSafe™ Titan® Convertible Car Seat was built with technology
aimed at preventing child vehicular heatstroke, as well as alerting a
driver when a toddler has unfastened their chest clip. SensorSafe™
Technology adds extra protection for children, while putting parents at
ease. The car seat is now available at Walmart stores nationwide and on
Walmart.com, and joins other exclusive offerings from trusted suppliers
in Walmart’s baby department.
“We know parents want the best for their baby and so do we,” said
Diana Marshall, vice president of baby for Walmart U.S. “From a car seat
that alerts parents that their child may not be properly fastened to
organic baby food and natural skin care lines, we’re working day in and
day out to provide our customers with items that make shopping for their
growing families less stressful, letting them focus on what matters most
– their new baby.”
Evenflo SensorSafe™ Technology
SensorSafe™ Technology communicates with the driver in two unique
ways. Upon arrival at the destination, SensorSafe™ Technology will
remind the driver that a child is present in their car seat.
Additionally, SensorSafe™ Technology promotes proper harness position by
alerting the driver if a child has unbuckled their chest clip during
The Evenflo SensorSafe™ Titan® Convertible Car Seat will retail
exclusively at Walmart for $149.
“For several years, Walmart and Evenflo have been working together to
develop and expand the SensorSafe™ Technology product line,” said Mark
Robbins, senior vice president of business development for Evenflo.
“Developing top-of-the-line car seats that give parents confidence and
security while driving with their little ones is a priority for both
Evenflo and Walmart, so we’re excited to now be able to offer
SensorSafe™ Technology on car seats for newborns, infants and toddlers
as part of Walmart’s expanded baby department.”
Making Shopping More Exciting, Less Stressful
As part of its emphasis on baby, Walmart continues to focus on price and
quality brands that give expecting parents and families access to
products they trust at the low prices they expect. This year, the
retailer has expanded its offering of known brands on its shelves in
store and online. New brands available include:
- Baby Jogger
- Ideal Baby by Aden and Anais
Walmart’s focus on private brands is also evident in the baby
department. The retailer’s Parent’s Choice brand has grown to more than
220 items this year with that number continuing to grow. Parent’s Choice
diapers and training pants have become a customer favorite with new
looks for baby featuring favorite characters from DreamWorks.
New parents, with schedules now dictated by baby, might find they are
shopping at odd hours. Walmart can help. The retailer is committed to
providing an easy experience by removing the barriers between shopping
online and in store when it comes to finding products for their little
Online Grocery Pickup: Key baby products are available via Walmart’s
Online Grocery Pickup and Pickup
service. Run out of diapers? Customers can place an order online and
pick it up for free as soon as the same day at a Walmart store.
Walmart’s Online Grocery Pickup service is now available in more than
600 markets in approximately 400 locations.
Baby Registry: Parents-to-be can now create and manage a baby
registry with the Walmart mobile app. Items can be added by selecting
products on Walmart.com or scanning a product’s barcode in a store.
Registries will be updated automatically when friends and family scan
their receipts with the Walmart mobile app after checkout.
Shipping Pass: For just $49 year, ShippingPass gives customers
unlimited two-day shipping. It is about half the price of similar
programs and customers who are using it love it.
“As a mom of a toddler and a newborn myself, I can’t tell you how much
easier my weekly shopping trip has become with our online grocery pickup
service,” added Marshall.
To learn more about Walmart’s baby products and services visit, walmart.com/baby.
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save
money and live better – anytime and anywhere – in retail stores, online,
and through their mobile devices. Each week, nearly 260 million
customers and members visit our 11,527 stores under 63 banners in 28
countries and e-commerce websites in 11 countries. With fiscal year 2016
revenue of $482 billion, Walmart employs more than 2.3 million
associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity.
Additional information about Walmart can be found by visiting http://corporate.walmart.com
on Facebook at http://facebook.com/walmart
and on Twitter at http://twitter.com/walmart.
Online merchandise sales are available at http://www.walmart.com
Walmart Media Relations
Molly Blakeman, 1-800-331-0085