Walmart Announces Plans to Help Customers Rock This Christmas: Offers More Items, More Ways to Shop Than Ever Before

Retailer Delivers Expanded Product Assortment in Stores and Online,
Offers Free Two-Day Shipping Every Day on Millions of Items and Cranks
up the Volume on Store Experience

BENTONVILLE, Ark.–(BUSINESS WIRE)–Walmart has long been known as the retailer who saves customers time and
money. This season, the retailer plans to deliver on this everyday
promise to help customers nail every detail of the holidays so they can
rock this Christmas by:

  • Expanding its product assortment in stores and online to offer more
    items than any other season, including new national brands and more
    exclusives than ever before
  • Offering more than two million items for free two-day shipping without
    a membership fee on orders over $35*, including some of the hottest
    products of the season, and time-saving conveniences like Pickup Today
    and Online Grocery Pickup, and
  • Making shopping in stores even more convenient and fun, with tens of
    thousands of product parties and even more Holiday Helpers

“Serving customers is our everyday passion at Walmart, and during the
holiday season we work even harder to deliver what our customers want
most…to save time and money,” said Steve Bratspies, chief merchandising
officer, Walmart U.S. “We’re leveraging our more than 4,700 stores and to deliver more assortment, exclusives, convenience and
savings than ever before.”

More Items and New Brands at Everyday Low Prices

From toys to top tech, Walmart’s expanded holiday assortment features
more items and national brands than any other season and hundreds of
exclusives in every category. has also expanded its
assortment, more than tripling the number of products available this
year as compared to last holiday season. Customers can expect deep
availability of hot items, and will be delighted as new products become
available in stores and online throughout November and December.

Seasonal and gifting highlights available in stores and online include:

  • New Brands and Products: Walmart customers will now be
    able to gift items from national brands not previously available at
    the retailer, like Cuisinart, KitchenAid
    and Yankee
    . Walmart is now also offering items from Bose
    on and in select stores.
  • Top Toys: Customers will find hot, hot, hot toys
    like Hatchimals
    and the FurReal
    Friends Roarin’ Tyler Tiger
    on Walmart shelves, as well as
    licensed toys from blockbuster franchises, including Star Wars
    and Frozen.
  • Great Games and Entertainment: Walmart will be stocked
    with the most anticipated gaming systems of the season, including a
    Nintendo Switch and Atari Flashback 8 Gold Activision Edition with 130
    built-in games, available exclusively on from Nov. 2 to
    Nov. 23. The retailer will also have great deals on smart
  • Home and Seasonal Décor Items: Walmart has
    everything customers need to get their homes ready for holiday guests,
    including exclusive Pioneer Woman items from slow
    to bedding.
    The retailer also has a wide selection of items to decorate the home,
    such as inflatable
    and projection
  • Other Great Gifts: Walmart has everything that will top
    customers’ wish lists this season, including novelty apparel items
    like pajamas
    and fun
    , bath
    and items from Walmart’s private brand outdoor line, Ozark

Beginning this weekend, Walmart is also kicking off seasonal savings
with more rollbacks. Customers will see rollbacks on thousands of items
across the entire season. The toys department will have more than 400
rollbacks alone on top brands like LEGO and Nerf.

In addition to all of the exciting merchandise in stores and online,
with 168 meals ahead of customers this season, Walmart will also help
customers give the gift of everyday meals and the seasons’ biggest
meals. One way is with Walmart’s turkey
gift cards
, available both in stores and online, that can be loaded
with any dollar amount and can be used to purchase turkey, ham and

More Conveniences to Help Customers Shop

Walmart is bringing back its popular Holiday Helpers – associates
dedicated to assisting customers – and will increase the number of them
in stores to help customers during the busiest times of the season.
Holiday Helpers can be easily spotted wearing festive reindeer hats and
will provide support in Pickup and popular departments, like toys and
electronics. They will continue to assist customers in the front of the
store at checkout.

Also, new for customers this holiday season is the ability to shop
Walmart’s free two-day shipping* and the Pickup Discount, which provides
additional savings for customers who shop hundreds of thousands of
online-only items and ship to a Walmart store for free pickup.

“We launched some really powerful things for customers this year with
free two-day shipping and the Pickup Discount,” said Scott Hilton, chief
revenue officer, Walmart U.S. eCommerce. “These programs will be playing
a big role during the holiday season.”

Customers can also use Walmart’s free Pickup Today service to reserve
items online to pick up in store on the same day. Walmart has also
expanded its Online Grocery Pickup service to double the number of
locations available since last holiday season. Online Grocery Pickup is
now available at more than 1,100 locations and helps customers pick up
everything from their everyday meal ingredients to their seasonal needs,
like gifts and even a Christmas tree, without getting out of their car.

will continue to be available through Dec. 11, offering customers the
opportunity to stay on budget and pay over time for big-ticket items.

More Magic in Stores

Knowing stores play a key role in the quest to Rock This Christmas,
Walmart is cranking up the holiday spirit in stores. The retailer is
throwing more than 20,000 holiday parties at its Supercenters and is
increasing product demos to 165,000 across the season. Customers can
test and taste top items, so they can feel like a rockstar purchasing
the perfect gift for their loved one.

In total, three themed parties will be thrown at Walmart stores across
the season, including:

  • “Toys that Rock” (Nov. 4)
  • “Parties that Rock” (Dec. 2)
  • “Gifts that Rock” (Dec. 16)

The partying starts with Walmart’s “Toys that Rock” event. Customers
will receive the retailer’s annual Toys catalog and sticker sheets for
kids to mark their favorite toys. In the toy department, kids can play
with hot holiday toys and take Selfies with Santa. This will mark the
start of Santa’s visits to Walmart – he’ll make more than 24,000 visits
across the entire season – to hear shoppers’ wish lists and pose with
them for selfies. The “Parties that Rock” event will share tips and
inspiration so that customers can entertain like a rockstar all season
long, while “Gifts that Rock” will feature a curated assortment of the
top gifts available at customers’ local Walmart Supercenter.

More Rockin’ Advertising Campaign

To excite customers to shop Walmart this holiday season, the retailer is
launching a new advertising campaign – “Rock This Christmas.” The
campaign’s television ads feature some of life’s greatest hits – from
rock songs to contemporary pop – that show shoppers rocking the holidays
for their families at Walmart. In the retailer’s commercial for toys
rollbacks, kids are seen celebrating as they unwrap their favorite toys
on Christmas morning while parents celebrate over the deals they secured
purchasing the toys to the tune of “Whoomp There It Is” by Tag Team.

For more information on Walmart’s holiday plan and commercials, visit

*Two-day shipping available for more than two million items on orders
over $35. Freight and marketplace are not included. Program is available
in the contiguous United States.

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save
money and live better – anytime and anywhere – in retail stores, online,
and through their mobile devices. Each week, over 260 million customers
and members visit our 11,723 stores under 59 banners in 28 countries and
e-commerce websites in 11 countries. With fiscal year 2017 revenue of
$485.9 billion, Walmart employs approximately 2.3 million associates
worldwide. Walmart continues to be a leader in sustainability, corporate
philanthropy and employment opportunity. Additional information about
Walmart can be found by visiting,
on Facebook at and
on Twitter at


Walmart Media Relations
Meggan Kring, 1-800-331-0085