Its game on at Walmart today. The retailer announced that it will offer Call of Duty: Advanced Warfare 24 hours before the official release. The Day Zero Edition will be available to customers starting at 12:01 a.m. local time on Monday, Nov. 3 in more than 3,600 stores. Timed to the release of the highly anticipated game, Walmart unveiled that it has begun selling certified, pre-owned video games in 1,700 stores.
With 117 million gamers in the U.S., we are constantly looking to provide new and game-changing offerings to those customers, said Laura Phillips, senior vice president, entertainment, Walmart U.S. Weve said that we would focus on the $2 billion pre-owned market, and were continuing to deliver on that today. Now, customers will be able to visit Walmart for all of their video game wants whether theyre buying a hot new release like Call of Duty
or purchasing a pre-owned game at a great price.
Walmart launched its video game trade-in program in March. Building on this program, the retailer is now selling certified pre-owned video games. These games will be sold in their own section or alongside other value titles.
Launch of Call of Duty: Advanced Warfare
For the launch of Call of Duty: Advanced Warfare Day Zero Edition on Monday, Nov. 3, Walmart will offer:
- Video Game
Trade-In Offers: On Nov. 3 and Nov. 4, Walmart is offering 50 percent more for customers trading in any used video game when they purchase Call of Duty: Advanced Warfare. Customer can also receive double trade-in value when trading in any used video game and purchasing a PlayStation 4. These trade-in values can be applied immediately toward anything sold at Walmart and Sams Club.*
- Call Of Duty: Advanced Warfare
In-Store Event: Walmart will host in-store events in more than 2,800 stores starting at 10:00 p.m. local time on Sunday, Nov. 2. These special events will include early play tournaments in select stores and customer giveaways, such as free Call of Duty posters and patches.
- Call of Duty: Advanced Warfare Exclusive: Gamers will have access to an in-game exclusive exoskeleton with the purchase of Mountain Dew or Diet Mountain Dew 24-packs and specially-marked Doritos products.
Call of Duty: Advanced Warfare Day Zero Edition will be available for $59.96. For customers who prefer to shop online, the game will be available for same-day pickup on Nov. 3. For more information on Call of Duty: Advanced Warfare,
*In Florida, at the time of the trade-in transaction, the trade-in credit must be applied toward the purchase of a video game of greater value.
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better anytime and anywhere in retail stores, online, and through their mobile devices. Each week, more than 245 million customers and members visit our 11,053 stores under 71 banners in 27 countries and e-commerce websites in 11 countries. With fiscal year 2014 sales of over $473 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.