Waxing The City Meeting Consumer Demand in Growing Industry

Wax-Only Franchise Surpasses 2015 Expansion Goals, Expects Busy 2016

HASTINGS, Minn.–(BUSINESS WIRE)–According to IBISWorld, over the past five years, the personal waxing
industry has grown 7.6 percent and now accounts for half a billion
dollars of the annual beauty-industry revenue. With an improving economy
and discretionary income on the rise, Waxing The City is primed to reap
the rewards of the growing consumer base.

Waxing The City, a unique waxing studio devoted solely to the art of
waxing, and known for its expertise and specialty formulated waxes,
currently is providing a full array of hair removal services for males
and females in 39 locations nationwide. The brand has 122 signed
franchise agreements, of which an additional 35 are slated to open by
the end of 2016.

Twenty-one of the 39 Waxing The City studios opened in 2015,
demonstrating a 117 percent growth for the company over the past year.
Due to consumer demand, the brand projects to sign 60 new franchise
agreements in 2016.

“Waxing is no longer just for special occasions,” said Chuck Runyon, CEO
of Waxing The City and sister brand Anytime Fitness. “In recent years,
it’s become a lifestyle choice for both men and women. We recognized the
potential back in 2012, when we acquired the brand, and the popularity
of waxing has increased ever since. In fact, I am pleased to say that
the franchise growth of Waxing The City outpaced the growth of Anytime
Fitness in its first three years. We look forward to a fantastic 2016.”

In addition to franchise growth, 2016 will also see an increase in
Waxing The City’s consumer-facing technology offerings. The wax-only
franchise already has an iPhone app that allows customers to find a
studio and book appointments. In 2016, the brand will launch BlackBook™,
a package of prepaid waxing services. Additionally, Waxing The City
recently introduced a program which rewards existing customers with
credits for referring new customers.

Much of Waxing The City’s success can be attributed to the brand’s
meticulous training and operational systems. Waxing The City’s
extensively-trained technicians are experts who concentrate exclusively
on providing waxing services in a clean, inviting and urban-chic
environment. Waxing The City excels at providing luxurious and
comfortable waxes by using two custom-formulated waxes — a hard wax
with a beautiful blue color made with Azulene, an ancient oil that
sooths and exfoliates the skin for facial waxing, and a golden-hued soft
wax formulated to comfort the skin as it lifts off even the most
stubborn hair during body waxing.

To help keep pace with consumer demand, and to achieve the company’s
goal of opening 350 locations by the end of 2018, Waxing The City is
actively seeking single- and multi-unit franchise prospects within open
markets across the country. The total franchise investment to begin
operation of a Waxing The City studio ranges from $97,400 and $326,250,
including the initial franchise fee for new franchisees.

ABOUT WAXING THE CITY

Waxing The City is an exclusive waxing studio devoted solely to the art
of waxing, catering to both women and men. As a leader in the waxing
industry, Waxing The City is setting the bar and standard for excellence
and innovation. Founded in 2003, the first Waxing The City studios
opened in Denver and Texas, touting “superior waxes, highly-trained
staff and compassionate and caring customer service.” In late 2012, the
founders of Waxing The City partnered with MN-based Anytime Fitness,
LLC, the world’s largest co-ed fitness franchise, which has been ranked
Entrepreneur Magazine’s Top Global Franchise in 2015. Anytime Fitness is
leveraging its tried-and-true franchise support systems to Waxing The
City franchisees. Company executives expect to have 350 locations open
by the end of 2018. For more information, please visit www.waxingthecity.com/franchise
or call (866) 956-4612.

Contacts

Fishman PR
Mandi Gualtieri, 847-945-1300
agualtieri@fishmanpr.com