Original Co-Production Combines Commerce and Storytelling to
Deliver 360-Degree Shopping Experience on Lifetime®
(NYSE:W), one of the world’s largest online destinations for home
furnishings and décor, and A+E Networks, today announced the first-ever
fully-shoppable TV series. The Way Home will seamlessly blend
commerce and storytelling in an engaging new format for home
enthusiasts. The series is scheduled to premiere Saturday, October 22nd
at 11 a.m. ET on Lifetime. Each episode will feature home décor and DIY
how-tos, room makeovers and everyday solutions for better living – with
all products on display and for sale on Wayfair.com.
“We are excited to team up with A+E Networks to produce a new home talk
show that helps serve our customers and A&E viewers with an inspiring
and entertaining experience,” said Nancy Go, vice president of brand
marketing, Wayfair. “The talk show format coupled with online shopping
is a great way to bring attainable and helpful home tips to viewers, so
they feel empowered to bring the ideas home.”
The Way Home is hosted by interior designer Evette Rios and
lifestyle expert Megan Colarossi who will share best practices for
saving time and money while transforming the home. In each episode,
Evette and Megan will be joined by experts in the home space, and will
tackle everything from renovations and design, to construction and DIY.
They will also hit the road to showcase dramatic home makeovers.
“A+E Networks is proud to collaborate with Wayfair on creating this
exciting new business model,” said Amy Baker, EVP Ad Sales at A+E
Networks. “Working closely with a marketer to co-create from the ground
up, we were able to bring to life a truly innovative programming concept
that incorporates storytelling, analytics and attribution.”
A one-stop shop for home solutions and inspiration, The Way Home
shoppable sales events on Wayfair.com will go live following each
episode premiere. Each sale will include products featured on the show
including a handful of must-haves that are heavily discounted for a
limited period. Episodes will also be available to view online. Learn
more at Wayfair.com/TheWayHome
and follow along on social with #TheWayHome.
Wayfair and A+E Networks will also take a unique approach to bridging
the TV and online audiences. Together with cross-platform analytics,
Wayfair and A+E Networks will track how specific on-air programming
converts into engagement with Wayfair’s website, and for the first time,
content and merchandising strategies will be shaped using viewing
behavior and ecommerce insights.
offers an extensive selection of home furnishings and décor across all
styles and price points. The Wayfair family of brands includes:
an online destination for all things home
& Main, where beautiful furniture and finds meet irresistible
a go-to online source making modern design more accessible
a design house with a decidedly modern vibe
Lane, a collection of classic furnishings and timeless home décor
Wayfair generated $2.87 billion in net revenue for the twelve months
ended June 30, 2016. Headquartered in Boston, Massachusetts with
operations throughout North America and Europe, the company employs more
than 5,300 people.
About A+E Networks
LLC. is an award-winning, global media content company offering
consumers a diverse communications environment ranging from television
networks to websites, DVDs, gaming, watch apps and educational software.
A+E Networks is comprised of A&E®, Lifetime®,
History®, LMN®, FYI™, H2™, VICELAND™, A+E
Studios™, History en Espaňol™, Crime & Investigation Network™, Military
History™, Lifetime Real Women®, A&E IndieFilms®,
A+E Networks International®, A+E Networks Digital®
and A+E Networks Consumer Products™. A+E Networks channels and branded
programming reach more than 350 million households in over 200
territories. A+E Networks, LLC. is a joint venture of Disney-ABC
Television Group and Hearst Corporation.