“Weird Al” Yankovic to Turn BlizzCon® 2016 into a Gamer’s Paradise

Grammy Award–winning musical icon to take the stage at Blizzard’s
epic gaming convention on November 5

Watch the concert LIVE online with the BlizzCon Virtual
Ticket—available to order now at
www.blizzcon.com

IRVINE, Calif.–(BUSINESS WIRE)–#BlizzCon–Hoist your accordions and ready your battle-axes, because everyone’s
favorite pop parodist is bringing some mandatory fun to BlizzCon®!
Blizzard Entertainment today announced that the legendary “Weird Al”
Yankovic will be taking the stage on Saturday, November 5 to close out
Blizzard’s two-day gaming convention with his epic multimedia rock and
comedy live show. While tickets to Blizzard’s two-day gaming convention
in Anaheim are sold out, gamers and Weird Al fans around the world can
still watch the show live with the BlizzCon Virtual Ticket—available to
order now at www.blizzcon.com.


With a catalog of hits spanning 14 studio albums, “Weird Al” Yankovic
has delighted and amused fans with his satirical treatments of iconic
pop songs, including “Eat It,” “Amish Paradise,” “Smells Like Nirvana,”
and “Tacky.” Weird Al’s music has earned him four Grammy Awards, eleven
more nominations, four gold records, and six platinum records. His
latest album, Mandatory Fun, was released to critical acclaim in
2014 and was the first comedy album in history to debut at #1 on the
Billboard charts.

“We’re super excited to close out our tenth BlizzCon with a performance
from an epic showman—and fellow geek,” said Mike Morhaime, CEO and
cofounder of Blizzard Entertainment. “Weird Al has entertained millions
of people around the world with his hilarious music, and we’re thrilled
that he’s bringing mandatory fun to the show and everyone following
along with a Virtual Ticket.”

“I’m very excited to be playing at BlizzCon,” said Al, “because it’ll be
one of the few times in my life where a significant percentage of the
audience is even nerdier than I am!”

BlizzCon is an epic celebration of Blizzard’s universes and the global
player communities that bring them to life. Taking over the Anaheim
Convention Center November 4 and 5, this year’s show will be loaded with
in-depth developer panels, thrilling esports tournaments, epic contests,
and much more.

Though tickets to the convention have already sold out, viewers at home
can still join the excitement by ordering the BlizzCon Virtual Ticket
($39.99 USD), which offers comprehensive live online coverage of both
days of the event, including Weird Al’s performance on Saturday night.
You’ll also be able to watch most of the concert in on-demand videos
that will be available within a few days after the show, although some
portions may be edited or unavailable. For the best experience, be sure
to watch it live!

The Virtual Ticket also comes with a cache of commemorate in-game
goodies for a variety of Blizzard games, including a pair of murloc pets
in World of Warcraft, a convention-themed Bastion skin for Overwatch,
and more.

In addition to the BlizzCon Virtual Ticket, DIRECTV customers in the
United States have the option to watch the show from home by ordering
the BlizzCon 2016 Pay Per View event, priced at $39.99 USD (includes
access to the Virtual Ticket online stream).

For more information on BlizzCon 2016, visit www.blizzcon.com.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®
and the Warcraft®, StarCraft®, and Diablo®
franchises, Blizzard Entertainment, Inc. (www.blizzard.com),
a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry’s most critically acclaimed games. Blizzard Entertainment’s
track record includes twenty-one #1 games* and multiple Game
of the Year awards. The company’s online-gaming service, Battle.net®,
is one of the largest in the world, with millions of active players.

*Sales and/or downloads. Based on internal company records and
reports from key distribution partners.

Cautionary Note Regarding Forward-looking
Statements
: Information in this press release that involves
Blizzard Entertainment’s expectations, plans, intentions or strategies
regarding the future, including statements about the dates and event
plans for BlizzCon 2016 and the BlizzCon Virtual Ticket, are
forward-looking statements that are not facts and involve a number of
risks and uncertainties. Factors that could cause Blizzard
Entertainment’s actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual report
on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Blizzard Entertainment and Activision Blizzard as of the
date of this release, and neither Blizzard Entertainment nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Blizzard Entertainment or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.

Contacts

Blizzard Entertainment, Inc.
Rob Hilburger
VP, Global Public
Relations
949.955.1380 x13228
rhilburger@blizzard.com
or
Andrew
Reynolds
Director, Global PR
949.955.1380 x14301
areynolds@blizzard.com