WEST ELM TO OPEN FIRST IDAHO STORE IN DOWNTOWN BOISE

Retailer Showcases Regional Makers and Artisans

BROOKLYN, N.Y.–(BUSINESS WIRE)–Home furnishings retailer West Elm announced today that it will open its
first Idaho store in downtown Boise on Thursday, June 9 at 10 a.m.,
bringing approximately 30 new jobs to the area. The
14,158-square-foot-store features West Elm’s unique fall assortment for
modern living as well as a signature Design Lab with complimentary
design services.

Rooting itself in Boise, West Elm incorporated wooden “Tater Blocks”
salvaged from the renovation of Simplot’s Caldwell-based potato storage
facility into the store’s custom interior design. The blocks, once used
as industrial flooring for potato storage facilities, have been
repurposed to create a unique art installation at the new store.

“We are honored to incorporate materials representing the region’s
unique agricultural heritage into our first Idaho store,” says West Elm
president Jim Brett. “And we look forward to learning more about Idaho’s
culture by contributing to the renewed vibrancy of Boise’s historic
downtown.”

To celebrate the opening, West Elm partnered with Boise-based artist Ladybug
Press
to design an exclusive tote bag, which will be gifted to the
first 300 shoppers with a $50 minimum purchase. Additional store opening
activities include a sweepstakes*
offering local customers a chance to win a $2,000 gift card and an
invitation to a private pre-opening celebration on Wednesday, June 8
from 6 p.m. – 8 p.m. to benefit Global
Gardens Boise
.

The West Elm Boise LOCAL assortment includes the following eight makers
from Idaho:

  • ALETHEIA
    DSGNS
    : Macramé maker and art teacher who combines love of nature
    and culture to create wall hangings
  • Idaho
    is Love
    : Tea towels, totes and wooden decor handmade with love
    from Idaho
  • Ladybug
    Press
    : Environmentally-conscious prints, coasters, and greeting
    cards that capture Boise landmarks
  • Lost
    Little Things
    : Boise-based maker of laser cut home goods
  • Melanie
    Folwell
    : Modern and magical prints and postcards serving the
    greater Boise area and beyond
  • Nystrom
    Goods
    : Concrete planters in clean designs handcrafted in Boise
  • Puur
    Body
    : Vegan wine soaps and body butter made in Boise
  • Studio
    1212
    : Architect and graphic designer/husband and wife team who
    create custom furniture such as live edge cedar and pecan side tables

For up-to-date information on in-store promotions and events, customers
are encouraged to Like the West Elm Boise store on Facebook: https://www.facebook.com/westelmboise/
and follow the store on Instagram: @westelm_boise.
West Elm Boise is open Monday-Friday 10 a.m. – 9 p.m., Saturday 10 a.m.
– 7 p.m. and Sunday 12 p.m.- 6 p.m. The store’s address is 824 W. Idaho
St, Boise, ID 83702 and the phone number is 208.342.0163.

*Open only to residents that live within the Boise, ID area. Official
rules of the sweepstakes can be found on the Boise
Sweepstakes
page.

About West Elm

West Elm helps customers express their personal style at home.
Headquartered in Brooklyn, NY, the brand opened its first store in 2003
in DUMBO, the neighborhood it still proudly calls home. Everything West
Elm does is designed to make an impact, from its commitment to Fair
Trade Certified, local and handcrafted products to its community-driven
in-store events and collaborations. Mixing clean lines, natural
materials and handcrafted collections from the US and around the world,
West Elm creates unique, affordable designs for modern living. The brand
operates 87 retail stores in the United States, Australia, Canada and
the UK, ships internationally to customers around the world and operates
stores in Mexico, the Middle East and Philippines through unaffiliated
franchisees. West
Elm
 is part of an active community on FacebookInstagram,
PinterestTwitter and YouTube,
and is a member of the Williams-Sonoma, Inc. portfolio of brands.

Contacts

Contacts for West Elm:
Nicole Sutliff
718-780-4416
nsutliff@wsgc.com
or
Andres
(Dru) Ortega
718-780-0452
aortega2@wsgc.com