Whistle Launches #NeverLostAgain One-for-One Holiday Campaign to Support Pet Shelters

For every device sold between Black Friday and Giving Tuesday, the
Pet Tracker brand will donate a device to an adoptable shelter pet

SAN FRANCISCO–(BUSINESS WIRE)–Pet technology brand and makers of the most trusted GPS pet tracker, Whistle,
announced today that it is teaming up with pet shelters around the U.S.
to help more adoptable dogs find – and stay with – their forever homes.
The one-for-one campaign was created to raise awareness for the
estimated 4 million lost pets that wind up in shelters each year, and
encourage pet owners to take responsible and simple steps to ensure
their best friend is #NeverLostAgain.

For every device purchased between Black Friday (11/25/2016) through
Giving Tuesday (11/29/2016), the company will donate a device and three
months of free service to an adoptable shelter dog. The donated device
will make it easier for new pet parents to rest assured that their
newest family member is getting the best possible care from day one.

“We came up with the idea to donate pet trackers to adoptable dogs after
spending a lot of time working with our shelter partners this year,”
said Ben Jacobs, Whistle co-founder and CEO. “A large majority of pets
admitted to shelters are ready to go to a loving home. This
pay-it-forward campaign makes it so that pet owners can both protect
their own pets, while supporting shelters doing important work for pets
in their communities.”

Pet owners use Whistle GPS Pet Tracker to keep track of their pet’s
location and activity right on a mobile app, receiving notifications
when their pet leaves a designated safe area and when it has hit its
daily activity goal. Whistle has been celebrated by pet and technology
experts as the most reliable and affordable pet tracker on the market,
and is trusted by more than 150,000 pet owners across the United States.

Participate in the campaign November 25-29, 2016:

To join the campaign, you can get a Whistle GPS Pet Tracker for the
discounted price of $49 (a $30 savings) when you use the code “GIVING”
at checkout on Whistle.com.
For every device purchased November 25-29, 2016, Whistle will donate a
Whistle GPS Pet Tracker (up to 1000 devices) to the shelters and rescues
in the #NeverLostAgain program. You can also follow along and share your
own stories of pet adoption using #NeverLostAgain on Facebook,
and Twitter.


Whistle is the pet brand born out of a love for pets. Founded in 2012 by
Ben Jacobs, Steven Eidelman, and Kevin Lloyd, Whistle is on a mission to
equip pet owners with simple tools that help them stay connected to
their pets from anywhere. The flagship product, Whistle GPS Pet Tracker,
combines best in breed location tracking with activity monitoring, to
offer the 150 million pet parents in the U.S. peace of mind about their
best friends. For more information about Whistle visit www.whistle.com
or www.facebook.com/whistlelabs
or www.twitter.com/whistlelabs.


Julia Waneka