Whistle Sports Collaborates with Vision Critical to Further Sports Conversation with Millennials

New community of V.I.P. users on the Vision Critical Sparq®3
platform offers a deeper level of insight to support customer-led
innovation and continued growth

NEW YORK & VANCOUVER, British Columbia–(BUSINESS WIRE)–Whistle Sports, global
sports media company, and Vision
, customer intelligence platform provider, today announced
they are collaborating to recruit, curate and maintain an engaged and
highly critical community of V.I.P. Whistle Sports users. The community,
built on the Vision Critical Sparq®3 platform, enables
Whistle Sports to dive further into the insight from two-way
conversations that have formed the foundation of its content since its
formal launch in 2014.

“Data and analytics are critical to understanding our community. Through
this collaboration, we expect to gain a deeper understanding of our
customers to guide innovation within Whistle Sports and continue to
develop genuine, fun and unexpected content and activations,” said
Michael Cohen, COO Whistle Sports.

With an insight community built on the Sparq 3 platform, Whistle Sports
will be able to go beyond traditional research and demographic
information to learn more about the interests, opinions and motivations
of its fans and followers, which have grown to 350 million and are
growing by 2 million per week. By building an ongoing relationship with
its community members, Whistle Sports can uncover how their attitudes,
habits and interests change over time, enabling the company to react
quickly to shifting trends and maintain its position on the leading edge
of innovative sports programming.

The Sparq platform enables Whistle Sports to build infinite profiles,
which expand with each activity to grow richer and deeper over time, and
segment its community by any variable in its member profiles. This
capability provides the company with the ability to dig into results
from previous activities and gather more information to uncover insight
that ad hoc randomized research cannot provide.

“A direct line of regular communication with audiences is essential to
maintain momentum and drive customer-led innovation in the fast-changing
entertainment industry – something that Whistle Sports clearly
understands and has built into its operating model,” said Tyler Douglas,
Chief Sales and Marketing Officer for Vision Critical. “As a
forward-thinking, highly innovative company that has already
demonstrated tremendous growth through listening to its customers,
Whistle Sports stands to gain significantly from the strengthened
customer relationships and deeper understanding provided through this
dedicated insight community.”

About Whistle Sports:

Whistle Sports is a global sports media company that creates, curates
and delivers compelling sports content for fans and brands across
multiple social, digital and TV platforms. Since its formal launch in
2014, Whistle Sports has built an active, global community with over 475
of the world’s most engaging sports content creators that now
encompasses over 350 million aggregate subscribers, fans and followers
with a growth rate of over 2.5 million a week. The company’s investors
and equity holders include Tegna, NBC Sports, Sky Sports, Liberty Global
and Emil Capital, as well as multiple professional sports leagues.

About Vision Critical

Vision Critical provides a cloud-based customer intelligence platform
that allows companies to build engaged, secure communities of customers
they can use continuously, across the enterprise, for ongoing, real-time
feedback and insight. Designed for today’s always-on, social and mobile
savvy customer, Vision Critical’s technology helps large,
customer-centric enterprises discover what their customers want so they
can deliver what they need. Unlike traditional customer research, which
is slow, expensive and gathers dust on a shelf, Vision Critical’s
customer intelligence platform replaces static data and cumbersome
reports with real-time actionable customer intelligence that companies
need to build better products, deliver better services and achieve
better business outcomes.

Hundreds of high-performance organizations use Vision Critical’s
technology. Follow us on Twitter at https://twitter.com/visioncritical.


Media Inquiries
SHIFT Communications
Mary McGuire
Sharlene Myers
Director, PR