Who Will You Create? Skylanders Imaginators Wants to Know!

For the First Time in Toys-To-Life History, Fans Can Bring their
Imaginations to Life with Custom 3D Printed Skylanders!

Month-Long Celebration Counts Down to Launch and More;
Begins with
, a New, Free Mobile App that Lets Kids Create
Skylanders on the Go!

SANTA MONICA, Calif.–(BUSINESS WIRE)–Activision Publishing, Inc., a wholly owned subsidiary of Activision
Blizzard, Inc. (NASDAQ: ATVI) and Skylanders®
is dedicating the entire month of October to
creation and bringing imaginations to life. The month-long celebration
includes the launch of Skylanders
, this year’s tentpole console game release; Skylanders™
, the Netflix Original series; Skylanders Creator,
a new mobile app that allows kids to create characters on-the-go; and
much more.

The Countdown to Creation begins with the release of Skylanders
, a new free mobile app that offers Portal
Masters a one-of-a-kind experience to create Imaginator
characters on-the-go! Featuring the robust creation tools similar to
those available in the console game, players can simply download
Skylanders Creator from select iOS and Android mobile devices’ app
stores to begin creating Imaginators from scratch — or players can
magically transfer their created characters from the console game to the
app using state-of-the-art audio technology.

For the first time in toys-to-life history, fans can use Skylanders
Creator to immortalize their Skylanders Imaginators
creations in a variety of physical forms including:

  • 3D Printed Imaginator Figure
    Fans can bring their character creations from the digital world to
    life in the physical world as a 3D printed Skylanders Imaginators
    figure. The custom-printed Imaginator arrives in full color, posed on
    a base and enclosed in a clear protective dome — making it a true
    collector’s item. The figure is fully playable in the Skylanders
    console game! Quantities are limited for 3D
  • Imaginator Card — Fans also have
    the option to order high-quality, custom made trading cards emblazoned
    with a full color image of their creation and fully playable in Skylanders
    . Players simply place the card on the Portal of
    Power™ and watch their creations come to life in the videogame.
  • Imaginator T-Shirt — Portal
    Masters can show off their Imaginators on a premium, full-color,
    customized T-shirt featuring an image of their very own creation, the
    character’s Battle Class, element and name!

The Skylanders Creator app will feature Timed Imaginite Chests
that give users new creation parts for their Imaginators at certain
times during the day, daily Sensei Chests featuring special parts
unique to that Skylander, a collection menu where players can access all
of their created Imaginators, called My Imaginators’ Creation Gallery,
and the ability to share created characters with fans around the world.
The availability of the Skylanders Creator app features vary by region.

“Since we first pioneered toys-to-life, fans have been clamoring for
ways to express their love for Skylanders. Now with the Skylanders
app and the launch of Skylanders Imaginators,
the sky is the limit,” said Paul Reiche, co-founder and studio head at
Toys For Bob. “This year, Skylanders is putting the power of
creation in the hands of fans in ways never before imagined, and we
can’t wait to see the millions of Imaginators that will be dreamed up by
our Portal Masters around the world.”

The Countdown to Creation month also includes the following:

  • CBS Films: Middle School: The Worst Years of My Life
    James Patterson’s Middle School: The Worst Years of My Life and Skylanders® have
    one major thing in common: they’re giving kids the freedom to re-write
    the rules of play! The two powerhouse entertainment brands are teaming
    up to celebrate the release of the film Middle School: The
    Worst Years of My Life 
    on Oct. 7 and the Skylanders
     videogame launch on Oct. 16 in North America.
    GameStop’s Skylanders® Adventure Club members in the US who pre-order Skylanders
     will receive two free movie tickets to Middle
    School: The Worst Years of My Life
     while supplies last between
    Sept. 24 – Oct. 16, 2016*.
  • Skylanders 3D Printed Contest — Starting Oct. 24, Portal
    Masters can win the opportunity to receive their custom 3D-printed
    Imaginator figure via a global Skylanders 3D-printed Imaginator
    contest. To participate, fans are encouraged to create an Imaginator
    in Skylanders Imaginators or using the Skylanders Creator
    app. Shared creations on social media channels using the dedicated
    #CreatorContest will be automatically entered to win.
  • “Skylanders Academy” — On Oct. 28, Activision Blizzard Studios
    in partnership with Netflix will debut “Skylanders Academy,” a new
    animated action adventure series based on the award-winning Skylanders
    franchise. The show follows Master Eon as he assembles a ragtag group
    of heroes to protect the universe from evil-doers Kaos and the Doom
    Raiders. Jam-packed with humor, heart and memorable moments,
    “Skylanders Academy” promises to keep viewers on the edge of their
    seats with epic action for kids of all ages. The new original series
    will debut worldwide on Netflix with 13 episodes.

Portal Masters can unleash their imaginations like never before when Skylanders
launches in North America on October 16! Developed
by Toys For Bob and Activision Publishing, Skylanders
empowers players to unleash their imaginations
by giving them the freedom to create their own Skylander. Kids will
enjoy the immense
available in the game — including appearance, powers,
abilities, names, catchphrases, musical themes and much more — to create
the wildest Skylanders imaginable. The new game introduces two new guest
star characters, Crash Bandicoot® and his arch-nemesis Dr. Neo Cortex,
to the lineup of Skylanders Sensei characters as fully-playable toys in Skylanders
A fully-playable Kaos toy will be available for free to
fans who pre-order and purchase a Skylanders Imaginators starter
pack between October 16 – 22, 2016, while supplies last.

Developed by Toys For Bob, Skylanders Imaginators supports
all 300+ Skylanders from previous games. The Skylanders Imaginators
Starter Pack will be available for the suggested retail price of $74.99.

In North America, 3D-printed Imaginator Figures will be available for
the suggested price of $49.99 each; includes free shipping. Limited
quantities will be available. Imaginator T-Shirts will be sold for
$24.99 each with availability and shipping costs varying. Lastly, fans
can get their hands on Imaginator Cards for $14.99; including free
shipping. These items will be available using the Skylanders Creator
app, which is a free mobile download, subject to availability by

About the Skylanders®

The award-winning, $3 billion Skylanders® franchise has sold
through more than 250 million toys1 since pioneering the
toys-to-life category in 2011 with the debut of Skylanders® Spyro’s
The game originated a play pattern that seamlessly
bridged physical and virtual worlds across multiple platforms. In 2012, Skylanders®
further evolved the genre and added LightCore®
characters to the collection of interaction figures. Skylanders® SWAP
, which launched in 2013, introduced an all new
play pattern — swapability. In 2014, Skylanders® Trap
reversed the magic of bringing toys to life by allowing players
to pull characters out of the digital world into the physical world and
became the number 1 kids’ console game globally1. Skylanders®
launched in 2015 and expanded upon the franchise’s
signature gameplay to introduce vehicles-to-life for the first time.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing,
Inc. is a leading global producer and publisher of interactive
entertainment. Activision maintains operations throughout the world.
More information about Activision and its products can be found on the
company’s website, www.activision.com
or by following @Activision.

Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing’s expectations,
plans, intentions or strategies regarding the future, including
statements with respect to the Skylanders 3D Printed Contest, GameStop’s
Skylanders Adventure
Club, Skylanders Academy or about
the expected features, functionality and release dates of Skylanders
and Skylanders Creator are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause Activision Publishing’s actual
future results to differ materially from those expressed in the
forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the risk
factors sections of Activision Blizzard’s most recent annual report on
Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the
date of this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Activision Publishing or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.

©2016 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS IMAGINATORS,
ACTIVISION are trademarks of Activision Publishing, Inc.

© 2016 Activision Blizzard Studios, LLC. SKYLANDERS ACADEMY is a
trademark of Activision Publishing, Inc.

¹The NPD Group, GfK Chart-track, Activision Blizzard internal
estimates, including toys and accessories

*Offer valid until 10/16/16. Up to $21.00 total ticket and
convenience fee value towards one adult and one child movie ticket. No
cash value. Tickets must be used by 11/7/16 subject to theater
availability and while supplies last. © 2016 CBS/JBPB


Activision Publishing, Inc.
Kerstine Johnson