Wilderness at the Smokies Provides Notice of Data Security Incident

SEVIERVILLE, Tenn.–(BUSINESS WIRE)–Wilderness at the Smokies officials today announced a recent data
incident that compromised the security of some of the Wilderness at the
Smokies’ computer processing systems. Guests who used their debit or
credit card to make purchases at onsite food and beverage outlets,
attractions, and retail locations between February 18, 2015 and March
10, 2015 could potentially be affected by this incident. The security
compromise, however, did not impact Wilderness at the Smokies’ computer
system used to pay for or place hotel reservations or process online
gift card purchases.

“We sincerely apologize for any inconvenience this incident may have
caused our guests. The privacy of our guests is a priority at Wilderness
at the Smokies,” said Russell Archuleta, General Manager. “We have
implemented additional measures to further enhance the security of our
systems and will continue to prioritize guest privacy and information

On November 3, 2015, Wilderness at the Smokies, with the help of
third-party forensic investigators, discovered an unknown person or
persons had placed sophisticated malware on certain computer systems
used at the Wilderness at the Smokies to process credit and debit cards.
Upon discovering the malware, Wilderness at the Smokies launched an
in-depth investigation to determine what happened and what information
was affected. After extensive investigation, forensic investigators
determined that credit and debit cards used at the Wilderness at the
Smokies’s onsite food and beverage outlets, attractions and retail
locations between February 18, 2015 and March 10, 2015 were compromised.
The cardholder data that may be at risk as a result of this incident
includes name, card number, expiration date, and CVV. The systems used
to process credit and debit cards to reserve and pay for hotel stays
were not affected.

Wilderness at the Smokies is offering guests, who provided card
information or who used their card onsite during this time period,
access to one free year of credit monitoring. Guests can enroll in this
complimentary service by visiting Wilderness at the Smokies’ website at http://www.wildernessatthesmokies.com/.

Additionally, Wilderness at the Smokies has established a dedicated
assistance line for anyone seeking more information regarding this
incident. It can be reached by calling (855) 770-0004, 9 a.m. to 7 p.m.
EST, Monday through Friday (closed on U.S. observed holidays). Callers
should use reference number 7978121415 when calling.

Wilderness at the Smokies encourages everyone to remain vigilant against
incidents of identity theft by reviewing their account statements
regularly and monitoring their credit reports for suspicious activity.
Under U.S. law, everyone is entitled to one free credit report annually
from each of the three major credit bureaus. To order a free credit
report, visit www.annualcreditreport.com
or call, toll-free, 1-877-322-8228. Individuals may also contact the
three major credit bureaus directly to request a free copy of their
credit report.

Wilderness at the Smokies encourages everyone to take additional action
to further protect against possible identity theft or other financial
loss. At no charge, an individual can have the credit bureaus place a
“fraud alert” on their file that alerts creditors to take additional
steps to verify their identity prior to granting credit in their name.
Note, however, that because it tells creditors to follow certain
procedures to protect the individual, it may also delay the individual’s
ability to obtain credit while the agency verifies their identity. As
soon as one credit bureau confirms the guest’s fraud alert, the others
are notified to place fraud alerts on this person’s file. Should an
individual wish to place a fraud alert, or have any questions regarding
his or her credit report, they can contact any one of the agencies
listed below.

Equifax       Experian       TransUnion
P.O. Box 105069 P.O. Box 2002 P.O. Box 2000
Atlanta, GA 30348 Allen, TX 75013 Chester, PA 19022-2000
800-525-6285 888-397-3742 800-680-7289





An individual may also place a security freeze on their credit reports.
A security freeze prohibits a credit reporting agency from releasing any
information from one’s credit report without the consumer’s written
authorization. However, placing a security freeze on one’s credit report
may delay, interfere with, or prevent the timely approval of any
requests the individual makes for new loans, credit mortgages,
employment, housing, or other services.

If an individual has been a victim of identity theft, and he or she
provides the credit reporting agency with a valid police report, the
credit reporting agency cannot charge to place, lift or remove a
security freeze. In all other cases, a credit reporting agency may
charge a person a fee to place, temporarily lift, or permanently remove
a security freeze. The individual will need to place a security freeze
separately with each of the three major credit bureaus listed above if
the guest wishes to place the freeze on all of their credit files.

To find out more on how to place a security freeze, individuals can
contact the credit reporting agencies using the information below:

Equifax Security Freeze     Experian Security Freeze     TransUnion LLC
P.O. Box 105788 P.O. Box 9554 P.O. Box 2000
Atlanta, GA 30348 Allen, TX 75013 Chester, PA 19022-2000
800-685-1111 888-397-3742 888-909-8872

800-349-9960 (NY Residents)





To obtain further education regarding identity theft, fraud alerts, and
the steps one can take to protect against identity theft and fraud,
individuals can contact the Federal Trade Commission or their state
Attorney General. For North Carolina residents, the Attorney
General can be contacted at 9001 Mail Service Center, Raleigh, NC
27699-9001, 1-919-716-6400, www.ncdoj.gov.
For Maryland residents, the Attorney General can be contacted at
200 St. Paul Place, 16th Floor, Baltimore, MD 21202,
1-888-743-0023, www.oag.state.md.us.
The Federal Trade Commission can be reached at: 600 Pennsylvania Avenue
NW, Washington, DC 20580, www.ftc.gov/idtheft/,
1-877-ID-THEFT (1-877-438-4338); TTY: 1-866-653-4261. The Federal Trade
Commission also encourages those who discover that their information has
been misused to file a complaint with them. Further information on how
to file such a complaint can be gained by contacting any of the
reporting credit agencies listed above. Instances of known or suspected
identity theft should also be reported to law enforcement.


For Wilderness at the Smokies
Heidi Fendos
PR Counsel