Winter Storm Travel Alert: Four Must-Know Car Seat Safety Tips from Buckle Up for Life

CINCINNATI–(BUSINESS WIRE)–The Northeast and Mid-Atlantic regions are bracing for a powerful storm
that could bring a foot or more of snow, making driving conditions
potentially dangerous. It is critical that drivers take precautions to
ensure child passengers are correctly strapped into their car seats,
which can reduce the risk for injury or death in a crash.

To help families keep children safe, Buckle
Up for Life
, the national child passenger safety program from
Cincinnati Children’s and Toyota, has issued the following must-know
winter safety tips. Please feel free to use these tips in your coverage
of the blizzard, attributed to Buckle Up for Life.

  1. Be Aware of Travel Warnings and Advisories from Your Local
    Know before you go: be sure to stay informed about –
    and follow – any travel warnings or advisories issued for your area.
  2. Safety-Check Your Child’s Seat Using the Inch Test and the Pinch
    Pinch the car seat
    strap near the child’s shoulder; if you can pinch a wrinkle in the
    fabric, tighten the strap until it is snug. For the Inch
    grab the car seat toward the back and bottom and tug
    from side to side and front to back. If the seat moves more than an
    inch in either direction, tighten it.
  3. Remove Your Child’s Winter Coat. Before securing your child in
    their car seat, remove their winter coat. A coat can prevent the
    harness from fitting correctly. It also could compress in a crash,
    compromising the seat’s ability to protect your child.
  4. Secure Loose Items in the Car. Make sure all loose items –
    particularly winter weather essentials such as shovels and ice
    scrapers – are tightly secured in your vehicle. These objects could
    become projectiles in the event of a crash.

These tips are part of Buckle Up for Life’s mission to educate
families about the proper use of car seats and seat belts and to provide
free car seats to families in need. Over the last ten years, Buckle
Up for Life
has grown to include a network of 14 of the nation’s
leading children’s hospitals and has educated more than 23,000 people.

Gloria Del Castillo, child passenger safety expert at Cincinnati
Children’s and senior outreach specialist for Buckle
Up for Life
, is available for interviews to discuss these
tips as well as additional insights on keeping child passengers safe
during the impending snow storm and beyond. For more information, visit

About Cincinnati Children’s Hospital Medical Center

Cincinnati Children’s Hospital Medical Center ranks third in the nation
among all Honor Roll hospitals in U.S. News & World Report’s 2015 Best
Children’s Hospitals. It is also ranked in the top 10 for all 10
pediatric specialties. Cincinnati Children’s, a non-profit organization,
is one of the top three recipients of pediatric research grants from the
National Institutes of Health, and a research and teaching affiliate of
the University of Cincinnati College of Medicine. The medical center is
internationally recognized for improving child health and transforming
delivery of care through fully integrated, globally recognized research,
education and innovation. Additional information can be found at
Connect on the Cincinnati
Children’s blog
, via Facebook
and on Twitter.

About Toyota

Toyota (NYSE:TM), the world’s top automaker and creator of the Prius, is
committed to building vehicles for the way people live through
our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built
more than 25 million cars and trucks in North America, where we operate
14 manufacturing plants (10 in the U.S.) and directly employ more than
40,000 people (more than 32,000 in the U.S.). Our 1,800 North American
dealerships (1,500 in the U.S.) sold more than 2.5 million cars and
trucks (more than 2.2 million in the U.S.) in 2013 – and about 80
percent of all Toyota vehicles sold over the past 20 years are still on
the road today.

Toyota partners with philanthropic organizations across the country,
with a focus on education, safety and the environment. As part of this
commitment, we share the company’s extensive know-how garnered from
building great cars and trucks to help community organizations and other
nonprofits expand their ability to do good. To date, Toyota has
contributed more than $700 million to nonprofits in the U.S. For more
information about Toyota, visit


For Buckle Up for Life
Amy Schultz, 646-805-2825