WinUru Launches First-of-Its-Kind Shoppertainment Marketplace

Online Shoppers to Experience Gameplay with Rewarding Cash Prizes

, announced today the launch of a trailblazing, online shopping
platform that enables online shoppers to win cash prizes while
discovering and buying a wide variety of products from small and large

WinUru is a “gamified marketplace” that leverages proprietary,
win-money, promotional games to cost-effectively attract, retain and
motivate buyers to purchase products from online retailers. The platform
provides etailers with a fun, engaging and more rewarding way to tell
their stories and sell their goods. WinUru has been a pioneer in the
emerging “shoppertainment” category where advanced game mechanics, data
science and machine learning are applied to increase sales and loyalty.

WinUru’s first game is “Bingo-inspired” and features an animated,
price-slicing, ninja hostess named Winny Dinero and her sidekick, Sammy
Yatta, a jolly sumo wrestler who drops Bingo balls and daubs Bingo
cards. In each 10- to 12-minute shopping game consumers win prizes that
range from one-dollar to over twenty-five dollars. While the games are
free to play, they are a progressive sweepstakes, meaning the more the
players buy, the more they can win. WinUru runs thousands of games every
day. The service, which was in beta test earlier this year, officially
launched today.

“We’re pioneers in an emerging space known as ‘shoppertainment’ that
aims to make online shopping a lot more fun,” said WinUru CEO Will
Gardenswartz. “Some call what we do a ‘winfomercial’ others say we put
QVC, the Price is Right and a massively multiplayer game like World of
Warcraft in a blender.”

Shopping games like WinUru’s have a track record of success in Asia
where they have helped sellers reduce marketing costs and increase
customer loyalty. “The true inspiration for WinUru comes from Japan
where shopping games like Fukubukuro have been around for over a hundred
years,” continued Gardenswartz. “We also see a legendary promotional
game here in the U.S. every couple of years when McDonald’s runs its
Monopoly game.”

“For most etailers, promotional games are too risky and complicated to
run,” said WinUru Vice President of Merchandising Ami Marie Granger
Welch. “WinUru takes all that complexity away.”

Currently, WinUru’s games are only available as a website at
WinUru recently closed a series seed round led by the Sun Valley Idaho
Band of Angels.

About WinUru

WinUru is an interactive, gamified, content commerce platform that
brings the power and excitement of promotional games – used by 70% of
consumer-facing Fortune 1000 companies – to every etailer on the web.
WinUru’s proprietary, social, live, free-to-play, win-real-money games
cost-effectively attract, engage and delight consumers to showcase and
sell a wide variety of goods and services. WinUru is based in Hailey, ID
and Philadelphia.


The Pollack PR Marketing Group
Stefan Pollack/Mariel Yohe