NEW YORK–(BUSINESS WIRE)–Global baby brand aden + anais® and (RED)® announced today
the debut of their new Special Edition Daydream Blanket to
benefit the Global Fund to fight AIDS. It offers an easy way for people
to take action towards our first AIDS-free generation in over 30 years.
The third collaboration for aden + anais and (RED), the adult-size
cotton muslin blanket marks the partnership’s first product outside the
baby category. Its release coincides with World AIDS Day, December 1,
For every aden + anais (PRODUCT)RED Special Edition
Daydream Blanket sold, 10% of the retail price will go to the Global
Fund to fight AIDS. Each purchase of a Special Edition Daydream Blanket
can provide 25 days of life-saving medicine to help prevent a mother
living with HIV from passing the virus to her baby. Additional aden +
anais (PRODUCT)RED products will be launched over the
course of the next year, of which 10% of the retail price will also go
to the Global Fund, up to $100,000 total.
“We are so very proud to be a Special Edition partner with (RED) again
and continue our relationship to do everything we can to help save
lives,” said Raegan Moya-Jones, aden + anais Co-Founder and CEO. “We’re
particularly excited about this Daydream Blanket because it’s for
adults, and don’t adults deserve to be surrounded by the ultimate
comfort of muslin, too? We think its appeal will be widespread, which in
turn will generate generous funds to help eliminate AIDS in Africa.”
Made from four layers of 100% cotton muslin, the Special Edition
Daydream Blanket offers the comfy goodness of muslin that little ones
love, at a size big enough for grownups. Like all aden + anais muslin
products, the blanket is pre-washed, so it’s soft from the start and
stays that way wash after wash. It pairs the graphic pop of red stars
with a crisp white background—making it a stylish throw for the master
bedroom or family room. In the true spirit of the do-it-all nature of
muslin, the Special Edition Daydream Blanket feels good, looks good and
The aden + anais (PRODUCT)RED Daydream
Blanket will retail for $99.95 and will be sold at adenandanais.com
and key retail accounts. For more information on the blanket and the
fight against AIDS, visit red.org.
About aden + anais®
Since 2006, aden + anais has brought the
Australian legacy of cotton muslin to the forefront of modern baby care,
offering signature products that combine comfort and safety with style
and affordable prices. The award-winning collection includes a full
range of multi-purpose swaddles, burpy bibs®, dream blankets™, sleeping
bags, nursery bedding, muslin clothing and more. aden + anais is
currently sold in more than 65 countries worldwide. Brand Co-founder and
CEO Raegan Moya-Jones is recognized for bringing global awareness to the
many benefits of swaddling and cotton muslin. She is the author of swaddle
love, an entertaining and practical guide full of candid
storytelling that explores the history, science, and techniques of
swaddling. For more information on aden + anais, please visit www.adenandanais.com.
About (RED)™ ®
(RED) was founded in 2006 by Bono and Bobby
Shriver to engage businesses and people in the fight against AIDS. (RED)
partners with the world’s most iconic brands, which contribute up to 50%
of profits from (RED)-branded goods and services to the Global Fund.
(RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company,
Bank of America, Beats by Dr. Dre, Belvedere, Claro, Gap, SAP, and
Telcel. (RED) Special Edition partners include: aden+anais, Alessi,
Fatboy USA, Fresh, Fresh Direct, Girl Skateboards, Gretsch, HEAD,
Jonathan Adler, Live Nation Entertainment, Moleskine, Mophie and Square.
To date, (RED) has generated more than $325 million for the Global Fund
to fight AIDS, Tuberculosis and Malaria. 100 percent of that money goes
to work on the ground, supporting HIV/AIDS grants in Ghana, Kenya,
Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. Global
Fund (RED) grants have impacted more than 60 million people with
prevention, treatment, counseling, HIV testing and care services.
(RED) is a division of The ONE Campaign. Learn more at www.red.org.
About the Global Fund
The Global Fund is an international
financing institution dedicated to attracting and disbursing resources
to prevent and treat HIV and AIDS, TB and malaria. The Global Fund
promotes partnerships between governments, civil society, the private
sector and affected communities, the most effective way to help reach
those in need. This innovative approach relies on country ownership and
performance-based funding, meaning that people in countries implement
their own programs based on their priorities and the Global Fund
provides financing where verifiable results are achieved.
Since its creation in 2002, the Global Fund has supported more than
1,000 programs in more than 140 countries, providing AIDS treatment for
6.1 million people, anti-tuberculosis treatment for 11.2 million people
and 360 million insecticide-treated nets for the prevention of malaria.
The Global Fund works in close collaboration with other bilateral and
multilateral organizations to supplement existing efforts in dealing
with the three diseases.
Godfrey Sanders PR
Kristina Godfrey, 949.933.3679